Marketing Operations Specialist

Hybrid Full TimeMadison, WI, United StatesLocknCharge

LocknCharge is a fast-growing international company looking to hire a key role in our Madison, WI office. We are looking for a smart and autonomous Marketing Operations Specialist to help us achieve our ambitious growth plans. We are seeking a results-driven and detail-oriented professional to join our team as a Revenue Operations Specialist. In this pivotal role, you will be responsible for optimizing the end-to-end processes that impact revenue generation. The ideal candidate will have a strong analytical mindset, excellent communication skills, and a deep understanding of sales, marketing, and customer success operations.

This is an exciting time for you to join: based on the size and breadth of our customers, we are growing like never before!

Job Overview:

Sales and Marketing Alignment:

  • Implement and manage a global standard way of working, utilizing systems to support and streamline processes across regions.
  • Collaborate with sales and marketing teams to ensure seamless alignment and integration of processes.
  • Implement strategies to optimize lead management, ensuring efficient lead handoff and conversion, and pipeline tracking.
  • Works with marketing team for management of forms and tracking to ensure proper attribution and KPI’s.
  • Develop and implement sales processes for sales teams, specialists and other representatives.
  • Collaborate with other departments and upper management to identify business goals.
  • Participate in recruiting and hiring of sales representatives.
  • Sales Training and enablement schedules, coordinating with marketing materials needed for enablement.

Data Management:

  • Oversee data hygiene and accuracy within CRM and other relevant systems.
  • Implement and manage CRM tools and integrations to maximize opportunities and customer relationships.
  • Advanced analytical and problem-solving skills to identify opportunities for sales process improvements and develop and implement new strategies.
  • Implement data enrichment and cleansing strategies to enhance the quality of customer information.
  • Ensures marketing and sales data’s accuracy, cleanliness, and integrity including lead/contact information, segmentation, and campaign tracking.
  • Researching and analyzing data to create sales forecasts, quotas, and territories.
  • Creating and managing automation tools to increase sales process efficiency.

Sales & Marketing Process Optimization:

  • Analyze and optimize the end-to-end sales process, identifying bottlenecks and areas for improvement.
  • Analyze and optimize the lead processes, attribution models and marketing lead intake processes.
  • Work closely with leadership to implement process enhancements that drive revenue growth.
  • Advanced analytical and problem-solving skills to identify opportunities for sales process improvements and develop and implement new strategies.

Reporting and Analytics:

  • Develop and maintain insightful dashboards and reports to monitor key performance indicators (KPIs).
  • Provide actionable insights based on data analysis to support decision-making across sales, finance, marketing and other key departments.
  • Create and provide reporting as needed to leadership and other key stake holders.
  • Report and evaluate ongoing sales team performance.
  • Research and reporting skills to analyze sales data and consumer trends to create sales forecasts.
  • Track long term sales data.

Technology Management:

  • Serve as primary Salesforce and HubSpot administrator, overseeing all aspects of the platform’s configuration, optimization and integrations. Work with outside vendors as needed for more advanced system work.
  • Manage and optimize the utilization of sales and marketing technology stack.
  • Stay informed about updates and new features in relevant platforms to leverage technological advancements.
  • Implement new technologies to ensure that sales and marketing departments are successful in achieving their goals, as well as training staff to use them.
  • Create and manage a governance to evaluate and prioritize key system change requests.
  • Create and manage automation tools to increase sales process efficiency.
  • Assist in implementing and integrating new technologies into the Marketing and Sales tech stack.
  • Drive effective change management processes to implement improvements and ensure seamless transitions.

 Cross-Functional Collaboration:

  • Foster collaboration between sales, marketing, finance and customer success teams.
  • Act as a liaison between departments to ensure a cohesive and coordinated approach to revenue operations.

Process Documentation and Training:

  • Document and standardize revenue-related processes for scalability.
  • Provide training to teams on new processes, tools, and best practices.
  • Do regular system audits to find areas where training needs to be administered.
  • Sales Training and enablement schedules, coordinating with marketing for materials needed for enablement.
  • Train sales representatives

Qualifications:

  • Proven experience in revenue operations, sales operations, or a related field.
  • Strong analytical and problem-solving skills.
  • Experience and knowledge in project management, organizational effectiveness, operations management, business management, finance, and accounting.
  • 4+ years managing CRM systems, marketing automation platforms, and sales technologies.
  • Excellent communication and interpersonal skills.
  • Detail-oriented with a focus on process efficiency and optimization.
  • Education and Certifications:
  • Bachelor’s degree in Business, Marketing, Management or a related field.
  • Certifications in relevant platforms (e.g., Salesforce, HubSpot).

Salary Range- 70,000-80,000 based on experience. This hybrid position is based out of our Madison, WI office.

Lockncharge provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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