We are a rapidly growing software company and makers of leading property inspection software. What does that mean? Our technology uses AI (before it was cool), drones, smartphones, 3D models, and aerial data to make property data easy to get and easy to use. Our customers are insurance adjusters, roofing contractors, and solar installers who work faster and safer by adopting our platform.
We are looking for a Demand Generation Marketing Manager to immediately contribute to our growth. This person is a smart, creative team-player that loves a variety of work and new problems to solve. Reporting to the AVP of Marketing, this position will manage our demand generation efforts while sitting in the middle of all marketing activity.
About Loveland Innovations
Loveland Innovations is a family of trailblazing innovators turning inspection data into clarity and action. Our industry-leading platforms empower our customers to grow, differentiate, adapt, and succeed at the highest levels. Our mission is to be the world leader in inspection data and visualization solutions of properties and structures.
Our Core Values
- Innovation: We Live for Light Bulb Moments
- Integrity: We Take Ownership
- Ohana: We’re Bound Together by Purpose and Vision
Description
- Define and execute marketing plans to generate high-quality leads and create/accelerate opportunities and drive revenue across multiple industry verticals
- Responsible for demand generation including all or parts of digital marketing, email marketing, industry events, SEO, PPC, and content
- Oversee PPC strategy and liaise with agency running PPC campaigns
- Develop and deliver high-touch marketing programs that generate quality pipeline, move prospects through the sales cycle, and build community with current customers
- Create, execute, monitor, report, and follow-up on campaigns to generate a targeted number of leads
- Work cross-functionally with sales, customer success, product, and others to execute agreed upon marketing plans
- Proficient in campaign management and attribution through Salesforce, present recommendations for improve attribution and tracking, ensure consistency in reporting
- Support industry sales leads on logistics and execution tasks to support the success of event programs such as trade shows, meetups, webinars, etc
- Travel to select regions to provide onsite support to sales for events
- Manage and control budget, maintain invoicing process and accounting for events to ensure consistent tracking across all regions
- Manage the company’s lead database in Salesforce
Minimum Qualifications
- Bachelor’s degree
- B2B marketing and sales interactions are required
- Self-motivated, able to work autonomously and proactively communicate across teams
- Strong project management and organization skills with the ability to independently manage multiple initiatives at once
- Innovate and bring new ideas and provide fresh perspectives on current campaigns, messages, positioning, or processes
- Results oriented with experience using qualitative and quantitative metrics with a focus on revenue, conversion, sales, and other marketing goals – an ability to think analytically to maximize return on marketing spending
- Excellent interpersonal skills both in person, by phone and over email with high integrity
- A creative or innovative flair – the ability to creatively solve problems and make marketing fun and interesting
- Professional writing ability
- Ability to travel to trade show events as needed (less than 5% of the time)
- 2-3 years of experience
Preferred Qualifications
- Degree in business or marketing
- Deep Salesforce experience
- ABM marketing experience
- Excellent writing ability for promotional emails, event, product descriptions, product inserts, social media
- Previous experience planning and coordinating marketing plans and events
- 3-5 years of experience
Bonus Qualifications
- Proven experience in a B2B marketing role with experience in solar, roofing/construction, or insurance
- Interest in AI, drones, 3D modeling
Compensation
- Base Salary: $60,000 – $80,000 DOE
- Bonus: Up to 15% annually
- Nine paid company holidays
- Generous PTO allocation
- 401K after 90 days (100% company match up to 4%)
- Flexible hybrid work schedule
- Medical (SelectHealth) & Dental (Principal) – LI covers 80% of the premiums for employee & dependents
- Vision
- Short and long term disability (covered 100% by LI)
- Life Insurance
- Optional Pet Insurance
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