Product Marketing Manager

Lusha is growing and we are searching for an experienced Product Marketing Manager to join our team!

If you are a skilled marketing professional who is motivated by customer insights, excited about product launches, passionate about product led growth, and thrives in a cross-functional, fast-paced environment – read on!

As a PMM, you will focus on launching new products and features, and develop product positioning and messaging that hits every stage of the funnel.

You will:

• Take full ownership of the product messaging lifecycle, from initial awareness through to customer advocacy, crafting distinctive messaging that sets Lusha apart in the marketplace.
• Strategize and implement comprehensive go-to-market plans, orchestrating product launches and promotions across multiple channels such as websites, social media platforms, email campaigns, and targeted ads.
• Craft compelling narratives that showcase the functionality and value of our products.
• Develop and curate a suite of sales enablement materials, including comprehensive guides and resources, to facilitate seamless onboarding and ongoing support for our users.
• Dive into usage analytics and campaign results, employing a data-driven approach to continually refine and enhance strategies, aiming for optimal performance against key performance indicators (KPIs).
• Efficiently manage and prioritize a diverse project portfolio, collaborating effectively with various stakeholders to ensure timely and successful project outcomes.
• 3+ years of proven experience as a Product Marketing Manager in B2B/B2C.
• Demonstrated success in developing and executing go-to-market strategies for new products, including positioning, messaging, and campaign planning.
• Excellent communication and storytelling skills, with the ability to craft compelling narratives for different audiences and channels, including crafting wireframes and mockups.
• Excellent English verbal and written communication skills.
• Major plus: experience with PLG companies that have a high-touch enterprise component.

You are:

• A storyteller. You have deep empathy for users and are able to adapt how you communicate to best engage your audience. You have excellent verbal and written communication skills.
• Data-oriented. You like working with data and insights and pair that with your passion for users to generate balanced and thoughtful points of view for how to take our products to market.
• You are able to manage highly interdependent, multifaceted projects and keep various work streams on track – even those with many moving parts.
• A self-starter.You know how to identify opportunities and take initiative.
• Passionate about technology.You are keen to learn about how things work and are able to explain technical concepts in ways that everyday people can understand.
• You are eager to make an impact. You thrive in a fast-moving, dynamic, growth environment and are able to operate at the strategic level and the micro-detail to get things right.
• A team player. You will collaborate across the Marketing team and with every team at Lusha. You are able to work with a range of disciplines to execute your work.

Why Lusha?

Lusha connects you to your most relevant potential customers by creating simple, self-served products that provide access to meaningful and insightful B2B data. We offer ways to leverage data as an enabler for better, smarter, and faster conversions at every stage of the customer lifecycle. Based in the center of Tel Aviv, Lusha is a fast-growing startup that offers its 300+ employees the opportunity to take an active role in shaping the future of the company. While all of us are dedicated to that mission, we surely know how to have a good time.

Tagged as: Product Marketing