Marketing Operations Technology Manager

About Lyra Health

Lyra is transforming mental health care through technology with a human touch to help people feel emotionally healthy at work and at home. We work with industry leaders, such as Morgan Stanley, Uber, Amgen, and other Fortune 500 companies, to improve access to effective, high-quality mental health care for their employees and their families. With our innovative digital care platform and global provider network, nearly 20 million people can receive the best care and feel better, faster. Founded by David Ebersman, former CFO of Facebook and Genentech, Lyra has raised more than $900 million.

About the Role:

Lyra is seeking a highly skilled and motivated Marketing Operations Technology Manager to lead the strategy, implementation, and optimization of our marketing technology stack. This critical role will be instrumental in ensuring our marketing and sales teams have the tools and data they need to drive impactful campaigns and achieve our business objectives. You will be the subject matter expert for our core marketing technologies and will be responsible for integrating these systems to create seamless data workflows and efficient processes. This is a hands-on role requiring a proactive individual who is eager to troubleshoot challenges and implement innovative solutions.

This is a remote role based within the United States and will report to the Senior Director of Marketing Operations and Technology.

Responsibilities

• MarTech Stack Management: Own and manage Lyra’s core marketing technology stack, including but not limited to Marketo, Clay, 6sense ABM and Sales Intelligence, 6sense Conversational email, Ringlead, and LeanData.
• Integration & Automation: Lead the integration of all marketing technology tools, ensuring data accuracy, consistency, and efficient flow between systems. Develop and implement automation workflows to streamline marketing processes.
• System Optimization: Continuously evaluate and optimize the performance and effectiveness of our marketing technology stack. Identify areas for improvement, implement best practices, and ensure scalability.
• Data Management: Design and implement data workflows between marketing and sales systems, ensuring accurate lead routing, attribution, and reporting. Maintain data hygiene and integrity within the marketing database.
• AI Innovation: Leverage modern AI solutions such as Clay and Gemini to identify opportunities for process automation, data enrichment, and enhanced marketing effectiveness.
• Troubleshooting & Support: Serve as the primary point of contact for technical issues related to the marketing technology stack, providing timely and effective troubleshooting and support to marketing and sales users.
• Reporting & Analytics: Develop and maintain reports and dashboards in Marketo, Salesforce, and Tableau to provide insights into marketing performance and operational efficiency.
• Account-Based Marketing (ABM) Enablement: Support and optimize our account-based marketing and selling motion through effective use of our technology stack, particularly 6sense and LeanData.
• Documentation & Training: Create and maintain comprehensive documentation of marketing technology processes and provide training to sales and marketing teams.

Qualifications

• 8+ years of experience in marketing operations, with a strong focus on marketing technology management.
• Expert-level proficiency in Marketo (including campaign management, lead scoring, automation, and reporting). Marketo certification preferred.
• Deep knowledge of Salesforce Sales Cloud, particularly around campaign, leads, contacts, accounts, opportunity and activity objects.
• Deep understanding and hands-on experience with 6sense (or similar ABM platforms) for intent data, audience building, and orchestration.
• Proven experience with LeanData (or similar lead-to-account matching and routing solutions).
• Experience leading the integration of various marketing technology platforms.
• A strong aptitude for quickly learning and mastering new technologies.
• A proactive and hands-on approach to problem-solving and technical troubleshooting.
• Excellent communication, collaboration, and interpersonal skills.

Preferred Qualifications

• Experience with sales engagement platforms such as Outreach.
• Experience working with integration tools like Zapier, Workato etc.
• Certified in administration for Salesforce Sales Cloud, LeanData and 6sense.
• Practical experience leveraging AI solutions like Clay and Gemini for marketing automation and data enrichment.
• Demonstrated ability to create insightful reports and dashboards in Salesforce and Tableau.

$106,000 – $163,000 a year

As a full-time Marketing Operations Technology Manager, you will be employed by Lyra Health, Inc. The anticipated annual base salary range for this full-time position is $106,000 to $163,000. The base range is determined by role and level, and placement within the range will depend on a number of job-related factors, including but not limited to your skills, qualifications, experience and location. This role may also be eligible for discretionary bonuses.

Annual salary is only one part of an employee’s total compensation package at Lyra. We also offer generous benefits that include:

• Comprehensive healthcare coverage (including medical, dental, vision, FSA/HSA, life and disability insurances)
• Lyra for Lyrians; coaching and therapy services
• Equity in the company through discretionary restricted stock units
• Competitive time off with pay policies including vacation, sick days, and company holidays
• Paid parental leave
• 401K retirement benefits
• Monthly tech allowance
• We like to spread joy throughout the year with well-being perks and activities, surprise swag, free food, regular community celebration…and more!

We can’t wait to meet you.

We are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information or any other category protected by law.

By applying for this position, you acknowledge that your personal information will be processed as per the Lyra Health Workforce Privacy Notice. Through this application, to the extent permitted by law, we will collect personal information from you including, but not limited to, your name, email address, gender identity, employment information, and phone number for the purposes of recruiting and assessing suitability, aptitude, skills, qualifications, and interests for employment with Lyra.

We may also collect information about your race, ethnicity, and sexual orientation, which is considered sensitive personal information under the California Privacy Rights Act (CPRA) and special category data under the UK and EU GDPR. Providing this information is optional and completely voluntary, and if you provide it you consent to Lyra processing it for the purposes as described at the point of collection, for example for diversity and inclusion initiatives.

If you are a California resident and would like to limit how we use this information, please use the Limit the Use of My Sensitive Personal Information form.

This information will only be retained for as long as needed to fulfill the purposes for which it was collected, as described above. Please note that Lyra does not “sell” or “share” personal information as defined by the CPRA.

Outside of the United States, for example in the EU, Switzerland and the UK, you may have the right to request access to, or a copy of, your personal information, including in a portable format; request that we delete your information from our systems; object to or restrict processing of your information; or correct inaccurate or outdated personal information in our systems. These rights may be subject to legal limitations.

To exercise your data privacy rights outside of the United States, please contact [email protected]. For more information about how we use and retain your information, please see our Workforce Privacy Notice.