Digital Marketing Specialist

Join Make-A-Wish Canada as a Digital Marketing Specialist and contribute to creating life-changing wishes for children with critical illnesses. This role involves developing and implementing digital marketing and fundraising initiatives, managing donor lists and segmentation, and creating engaging digital content.

Requirements

• Education in marketing and/or online marketing/e-commerce, or equivalent combination of training, education and experience.
• 3-4 years of digital marketing experience, including email campaigns, paid media (search, social, PMAX, video, remarketing), and GA4 analysis
• Proficiency in web analytics and reporting (Google Analytics/GA4).
• Strong content writing skills with a focus on engagement and conversion.
• Excellent analytical and problem-solving skills; experience with data collection, analysis, and reporting.
• Experience with Salesforce Marketing Cloud is an asset.
• Experience in large, multi-level, or non-profit organizations is an asset.
• Project and client management experience is an asset.
• Fluency in French is an asset.

Benefits

• Attractive compensation package that includes group health and dental premiums which are fully covered by the Foundation
• Annual vacation starting at three weeks & additional paid leaves
• Work/life balance and flexibility
• Hybrid working environment
• Employee Wellness Program
• Corporate discounts
• Continuous learning, development and internal training opportunities
• Fun employee activities, contests, and more!