Join the Customer Lifecycle Marketing team and help shape how we connect our stores to our customers—every step of the way. As a Marketing Communications Manager, you will play a pivotal role in supporting the holistic, engaging customer lifecycle journey that strengthens relationships, drives loyalty, and fuels long-term growth.

Requirements

Develop and execute regional mass and lifecycle marketing strategies that drive customer acquisition, revenue growth, and long-term engagement
Lead strategic planning and performance across inbound and outbound channels, ensuring alignment to business targets and strategic pillars

Build and maintain audience segmentation frameworks and journey-based messaging strategies that align message, timing, and channel to each stage of the customer lifecycle
Connect retail store initiatives with broader marketing programs to deliver a unified omnichannel experience
Manage end-to-end campaign execution—from brief and creative development through launch, optimization, and post-campaign analysis

Own and monitor KPIs across awareness, engagement, acquisition, retention, and channel performance; generate insights and recommend optimizations based on trends and outcomes
Identify and scope new opportunities across segmentation, content, creative, and testing (including A/B experimentation) to continuously improve performance
Partner closely across marketing, business, and product teams to ensure seamless campaign delivery and alignment on shared objectives