We are seeking a dynamic and results-driven Marketing Manager to lead and execute marketing strategies that drive brand awareness, customer acquisition, and revenue growth across food and beverage or restaurant operations.

Requirements

Develop and implement marketing strategies aligned with business objectives and brand positioning.
Define annual marketing plans, budgets, and KPIs to support customer growth and sales performance.

Identify target customer segments and tailor marketing initiatives accordingly.
Plan and execute integrated marketing campaigns across digital, social media, in-store promotions, and partnerships.
Manage seasonal, promotional, and product launch campaigns to drive footfall and sales.
Monitor campaign performance and optimize strategies to maximize ROI.
Ensure consistent brand messaging and visual identity across all customer touch points.

Oversee creative development for marketing materials, menus, signage, and digital assets.
Manage PR activities, media relations, and brand communications where applicable.
Manage digital channels including social media, paid advertising, email marketing, and online platforms.

Analyze performance metrics such as customer engagement, conversion rates, and campaign effectiveness.
Use insights and data to refine marketing strategies and improve customer experience.
Conduct market research to understand customer preferences, trends, and competitive activity.

Track customer feedback and behavior to improve offerings and marketing initiatives.
Provide insights to leadership on market opportunities and brand performance.
Collaborate with operations, sales, and leadership teams to align marketing with business goals.

Manage marketing budgets and ensure efficient use of resources.
Coordinate with agencies, vendors, and partners to deliver campaigns on time and within budget.