Senior Marketing Platform Operations Manager

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Role Description

As a Sr. Marketing Platform Operations Manager, you’ll be the linchpin of our marketing technology infrastructure, directly reporting to the Director, Marketing Operations. You’ll blend strategic system and process design with hands-on technical implementation and a relentless pursuit of AI technology to drive operational efficiency.

MarTech Ecosystem Ownership

Strategically manage and fine-tune our diverse marketing technology setup, including Marketo, SFDC, intent-driven data tools (e.g., Clearbit), attribution models (Hockeystack), sales engagement platforms (Outreach), and more.

Lifecycle & Workflow Optimization

Provide adept operational oversight to streamline workflows, optimize data, and foster scalability and efficiency across the entire customer journey.

Data Integrity & Governance

Establish and enforce ethical marketing system standards and procedures, emphasizing compliance and data privacy.

Continuous Improvement & Innovation

Continuously enhance marketing practices across our tech stack and teams by implementing AI technology and identifying root causes of technical and operational issues.

Documentation & Knowledge Sharing

Establish a central hub for documenting system and data processes, customer and prospect journeys.

Cross-Functional Leadership & Training

Act as a spokesperson for marketing operational processes and provide essential training on system usage and processes to team members.

Buying Group Enablement

Design, implement, and maintain scalable processes within Marketo to identify and route qualified buying groups to the appropriate sales channels.

Marketo-Salesforce Sync

Proactively monitor, troubleshoot, and resolve complex synchronization issues between Marketo and Salesforce.

Qualifications

  • 6-8+ years of experience in marketing platform operations.
  • Deep analytical skills, business acumen, strong technical abilities, and working knowledge of GTM tools.

Requirements

  • Deep Expertise in GTM Tools: Strong understanding and hands-on experience with Marketo, Salesforce, intent-based data tools (e.g., Clearbit), and other marketing technologies like Hockeystack, Outreach, and Tableau.
  • Advanced Lifecycle Understanding: Familiarity with sophisticated lifecycle processes and workflows.
  • Analytical & Problem-Solving Acumen: Ability to pinpoint the root causes of technical and operational issues.
  • Data Flow & Analytics Mastery: In-depth comprehension of marketing data flows and analytics.
  • Exceptional Communication: Comfortable explaining complex processes and data to stakeholders at all levels.
  • Adaptability: Ability to thrive in a fast-paced, dynamic environment.

Benefits

  • Medical, Dental & Vision Insurance
  • Flexible Time Off Program
  • Paid Holidays
  • Paid Parental Leave
  • Global Employee Assistance Program (EAP)
  • Competitive pay and benefits

To apply for this job please visit remotive.com.

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