Marketing Technology & Operations Specialist

The Marketing Technology and Operations Specialist is a critical enabler of effective, compliant demand generation at BT Business. By owning the adtech test and learn programme, this role helps the business make evidence‐based decisions about where to invest, ensuring new vendors and capabilities deliver measurable commercial value and meet BT’s privacy and security standards. The role also owns demand gen audience targeting and first‐party data activation, ensuring PPC, paid social, programmatic and other paid activity is well‐targeted and optimised.

Requirements

• Strong understanding of marketing compliance and data protection legislation
• Ability to segment and activate customer data within a complex martech ecosystem
• Experience designing and implementing structured testing frameworks in a marketing or commercial context
• Analytical, process-driven mindset with exceptional attention to detail and prioritisation skills
• Commercially astute, with experience of combining diverse data points to produce forecasts
• Sophisticated stakeholder management skills, able to communicate complex information in simple terms and drive impact through storytelling
• Experience working with agencies and external partners, able to set and communicate desired outcomes

Benefits

• Competitive salary
• Great benefits