Sr Marketing Manager, Brand Strategy & Activation – Innovation

We are seeking a Senior Manager, Brand Strategy & Activation – Innovation to lead the brand strategy, positioning, and go-to-market strategy for 4+ new brands within the portfolio. The successful candidate will manage a team of direct reports and report directly into the Sr. Director, Head of Brand Marketing – Mattel Masterbrand & Innovation.

Requirements

• 8+ years of experience in marketing, with a minimum 3-5 years in brand marketing
• Experience with franchise management/marketing, content marketing, retail/commercial marketing, social media marketing, PR & influencer marketing valued
• Experience managing a portfolio spanning multiple categories (toys, apparel, publishing, etc.)
• Strong understanding of consumer psychology, brand equity drivers, and cultural trends
• Ability to define brand vision and multi-year roadmaps
• Excellent storytelling, presentations, and influencing senior leadership skills

Benefits

• Competitive total pay programs
• Comprehensive benefits
• Resources to help empower a culture where every employee can reach their full potential