Head of Sales, Marketing & Branding

A leading New Jersey-based cannabis cultivation company known for their premium products is entering a phase of rapid growth. They are seeking a Head of Sales, Marketing & Branding to join their team.

The Head of Sales, Marketing & Branding is a senior commercial leader responsible for driving revenue growth, expanding market share, and strengthening brand presence statewide. This role leads a 10-person team and is hands‑on with both customers and distributors, combining strategic vision, operational rigor, and creative brand development.

Responsibilities

• Lead, coach, and scale a 10-person high‑performance team across sales, marketing, and branding.
• Develop and execute strategic sales plans to grow revenue, increase account penetration, and strengthen relationships with key retail partners and distribution stakeholders.
• Maintain a strong field presence, engaging directly with customers and in‑person meetings with key and lead buyers throughout the state.
• Establish KPIs, forecasting models, and accountability structures to ensure team performance and goal alignment.
• Identify new growth opportunities in emerging segments or geographic areas.
• Develop and implement multi‑channel marketing strategies compliant with industry regulations.
• Oversee product launches, promotional campaigns, retail activations, and trade marketing initiatives.
• Leverage data and market analytics to drive ROI, optimize budget allocation, and inform strategic decisions.
• Serve as the steward of the company’s brand identity and voice, elevating perception through premium positioning and consistent messaging.
• Collaborate with creative partners and internal teams to deliver impactful, compliant marketing campaigns.
• Partner with cultivation, operations, compliance, and product teams to align go‑to‑market strategies with supply planning.
• Monitor competitive activity, pricing trends, and consumer insights to translate market intelligence into actionable commercial strategies.
• Drive continuous innovation in brand positioning, partnerships, and portfolio expansion.

Qualifications

• 8+ years of progressive leadership experience in sales, marketing, or commercial strategy
• Proven success leading high‑growth commercial teams
• Experience in cannabis, healthcare, or other highly regulated markets preferred
• Strong commercial acumen and data‑driven decision‑making capability
• Track record of scaling revenue and building brand equity
• Experience managing direct reports and developing high‑performance teams
• Strategic thinker with strong execution discipline
• Excellent communication, presentation, and negotiation skills
• Ability to operate effectively in a fast‑paced, evolving regulatory environment

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