Membership Marketing Coordinator

Alexandria, Virginia, As a member of the Membership Development & Marketing team, the Membership Marketing Coordinator will implement efforts to support organizational priorities and activities related to the membership development and retention. You will be an effective champion of the Association vision, mission, and brand with a primary focus on recruiting, engaging, and retaining members.
Essential Functions

Create recruitment, retention, and engagement copy for all channels (web, email, digital, social, etc.) that is consistent with ASA brand standards.
Provide ongoing analysis of recruitment and retention campaigns.
Develop and execute marketing campaigns.
Support the Members Services team in the implementation of the Association’s programs, priorities, and projects in partnership with involved staff.
Oversight of the online ASA Community, including implementation of new communities, creation of microsites, ongoing technical support, and strong working relationships with community stakeholders.
Planning and onsite support of our annual Joint Statistical Meetings, including membership related events and support of the Career Service, Exhibition Hall, and ASA Store.
Serve as an ASA representative at events.
The Ideal Candidate will possess:

Bachelor’s Degree, required, or equivalent experience.
Three to five years of experience, preferably in association membership marketing.
Ability to plan, implement, track, and analyze marketing and member development initiatives across platforms.
Excellent project and time management skills, including strong organizational skills, keen attention to detail, and excellent follow-through.
Deadline oriented and able to prioritize multiple tasks.
Curiosity and the motivation and drive to learn new skills and research areas related to membership development.
Ability to work independently as well as a part of a collaborative team and with other departments, including professional relationship management skills of building confidence, rapport, and trust.
Excellent written and verbal communication skills.
Proficient with common computer applications.
Familiar with web marketing, online communities, and online peer-to-peer community building.
Strong, reliable internet and familiarity with digital platforms is necessary.
Social media expertise is highly desired.

Preferred Technology:

MemberSuite (and/or other membership databases)
Asana (and/or other project management tools)
Higher Logic Community & Email Marketing Platform (and/or Informz email marketing platform)
WordPress (and/or other online web management tools)
Microsoft365
Zoom

The position is primarily remote, with approximately 1 day a week in person. Some travel for in person conference support is required, at most twice a year.
ASA has excellent employee benefits, generous compensation, and a commitment to work life balance through flexible and remote work schedules. ASA is in walking distance of the Braddock Road Metro and offers medical, dental, vision, 401k, tuition reimbursement, free parking or subsidized public transportation.
Please submit a cover letter and resume to [email protected]
The American Statistical Association is an equal opportunity employer. We do not discriminate against any individual based on race, color, religion, gender, sexual orientation, ethnicity, age, marital or family status, military status, physical or mental disability, pregnancy/childbirth, genetic information, or any other legally protected characteristic.

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