Product Marketing Manager, Wearables, Future Devices GTM

Product Marketing Manager, Wearables, Future Devices GTM Responsibilities:

Develop and validate audience definition and sizing, product positioning, naming, and go-to-channel

• Maintain an ongoing canonical understanding of the wearables ecosystem, and competitive landscape, to identify Go-To-Market considerations, emerging use cases, and other growth opportunities
• Lead the development of out-of-the-box Go-To-Market plans for new-to-world products, and drive integrated efforts across cross functional teams
• Partner with marketing, communications and sales teams to create product marketing communications, including press releases, blog posts, campaigns, presentation materials, etc.
• Influence cross-functional teams (PM, Eng, Design, etc.) to consistently build with our customer at the core, by building relationships, backing up claims with solid data and analyses and make change through aligned goals

Minimum Qualifications:

• BA/BS degree in marketing, business, product development, or relevant work experience
• 7+ years of relevant product marketing experience influencing product roadmaps and developing go to market strategies in close partnership with product teams
• Experience managing a high volume of complex and ambiguous programs, with significant self-direction and structure recommendations
• Demonstrated balance of analytical thinking, putting forth clear and compelling vision, problem solving, and out of the box thinking in building net-new categories or product areas
• Experience working in fluid environment, adapting, spotting issues early, and escalating
• Experience using data and insights to inform and influence product strategy
• Experience presentint to executives and putting together documents and resentations
• Growth mindset, views problems as opportunities and ambiguity as adventure

Preferred Qualifications:

• 3+ years of experience launching physical consumer products (for example consumer electronics)
• Experience or domain knowledge in artificial intelligence, augmented reality, virtual reality, mixed reality, and/or AI wearable and smart glasses devices
• Experience identifying and analyzing long term, critical problems facing the relevant areas of the business and drove solutions for them – including, marketing, sales, supply chain, and finance
• Experience with retail and point of salestrategies for consumer electronics, including product demos and education
• MS/MBA degree in marketing

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [email protected].