Senior Marketing Automation Manager

Strategy is seeking a Senior Marketing Automation Manager to support the systems, processes, and emails used in our global digital marketing and demand generation programs. You will be responsible for implementing, tracking, analyzing, and optimizing Strategy’s email marketing campaigns using Marketo and managing the integration, customization, and new process buildout of our existing MARTECH stack including Marketo, Marketo Measure, Salesforce, Zoom, Content Stack, 6Sense, Litmus, and other proprietary marketing platforms.

Requirements

• Manage the integration, customization, and new process buildout of our existing Marketing Platforms
• Responsible for managing Strategy’s email marketing program
• Manage Marketo Lead Scoring Model
• Collaborate with marketing and sales teams across Strategy provide project roadmaps, strategies, and execution plans for systems development
• Provide administration, integration, maintenance, and day to day technical support for Marketo Marketing Platform
• Provide reporting and analysis that can be replicated by marketing specialists to provide insight and analysis to campaign teams
• Perform regular cleansing and hygiene activities on the database to eliminate duplicate and erroneous records
• Ability to build, design, manage Marketo landing pages
• Ability to set up, analyze and adjust email plans using A/B testing
• Continually learning, researching, recommending, and implementing email and marketing automation best practices
• Manage the Marketo database (segmentation, list acquisitions, bulkloads)