Digital Marketing Specialist role at Minto to collaborate with the product marketing team, drive online engagement and conversions, and lead digital initiatives. The ideal candidate has a strong background in digital marketing, SEO, email marketing, and CRM, with experience in A/B testing, analytics, and campaign optimization.
Requirements
- University Degree (Business, Marketing, or Communication) or College Diploma (Marketing, business, or related field)
- Minimum of two to four (2-4) years of relevant work experience
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments across various channels
- Solid knowledge of analytic tools (e.g., Google Analytics, HootSuite, AdWords, Facebook Ads Manager, CRM tools, etc.)
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Excellent communicator and collaborator, with a superior ability to present and sell your ideas
- Strong ability to prioritize and balance concurrent projects
Benefits
- Competitive compensation with performance-based annual bonus
- Comprehensive benefits starting on day one
- RRSP matching program and paid time off program
- Peer-to-peer recognition platform
- Flexible summer hours
- Professional development and learning support
To apply for this job please visit fa-erjt-saasfaprod1.fa.ocs.oraclecloud.com.
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