VP of Marketing

About Modus Planning

Modus Planning is a fast-growing SaaS company revolutionizing the Consumer Packaged Goods (CPG) industry. We provide best-in-class forecasting and trade promotion management solutions that empower brands to optimize sales and marketing execution while ensuring financial discipline. As we continue to scale, we are seeking a VP of Marketing to drive revenue expansion, build a high-performing growth team, and lead strategic marketing initiatives.

About the Role

The VP of Marketing will be responsible for defining and executing strategies that take Modus Planning from <$2MM ARR to $20MM+ and beyond. This role requires a data-driven, execution-focused leader who thrives at the intersection of marketing, product-led growth, and revenue generation.

The ideal candidate will:

1. Own and scale marketing functions, including content marketing, performance marketing, SEO, brand, and demand generation.
2. Build and lead a team, transitioning from an individual contributor role to a structured, highly effective team as the company grows.
3. Develop and execute data-driven marketing strategies, leveraging A/B testing, conversion rate optimization, and audience insights.
4. Optimize the customer journey from lead acquisition to retention, ensuring scalable, repeatable growth.

Key Responsibilities

1. Develop & Execute Growth Strategies

• Define and implement a scalable growth strategy to drive revenue, client acquisition, and market share.
• Experiment with innovative tactics to optimize customer acquisition, activation, and retention.
• Analyze and explore new market opportunities to expand our reach within CPG brands.

2. Build & Lead a High-Performance Growth Team

• Hire, mentor, and manage a team of Marketing marketers, content strategists, and performance marketers.
• Set clear KPIs and performance benchmarks for team members, ensuring accountability.
• Foster a data-driven and experimentation-first culture, enabling rapid iteration and learning.

3. Performance Marketing & A/B Testing

• Develop and execute multi-channel performance marketing campaigns (paid search, social, programmatic, and email marketing).
• Own budget allocation and campaign ROI, ensuring efficient customer acquisition costs (CAC).
• Leverage A/B testing to optimize ad creatives, landing pages, and conversion funnels.
• Continuously refine messaging and targeting based on data insights.

4. Customer Journey Optimization & Retention

• Map and optimize the end-to-end customer journey, from initial touchpoint to conversion and retention.
• Implement growth loops that drive organic and referral-based expansion.
• Improve onboarding and user activation metrics through strategic interventions.

5. Content & Brand Marketing

• Oversee the development of high-impact content strategies across blog, social, and email.
• Align content with demand generation goals to drive lead conversion.
• Maintain brand positioning and messaging consistency across all platforms.

6. Website & Conversion Rate Optimization (CRO)

• Own website growth strategy, ensuring an optimized user experience.
• A/B test landing pages and CTAs to improve conversions.
• Collaborate with product and design teams to enhance site performance and engagement.

7. Data-Driven Growth & Analytics

• Define and track KPIs across the marketing funnel, from awareness to retention.
• Leverage tools like Google Analytics, HubSpot, and attribution modeling to optimize strategy.
• Make data-backed decisions, iterating on what works and pivoting when necessary.

8. Public Relations & Industry Thought Leadership

• Manage PR initiatives to enhance Modus Planning’s visibility and credibility.
• Build relationships with media, influencers, and industry leaders in the CPG space.
• Represent Modus Planning at conferences, panels, and webinars to drive brand authority.

Qualifications

• Proven track record of scaling a SaaS business from $2MM ARR to $50MM+.
• Experience in performance marketing, A/B testing, and data-driven optimization.
• Strong leadership skills, with experience building and managing high-performing teams.
• Expertise in demand generation, conversion optimization, and retention strategies.
• Ability to execute both short-term wins and long-term vision.
• Deep understanding of CPG, SaaS, or B2B marketing landscapes.
• Excellent analytical, strategic, and communication skills.
• Experience with HubSpot, Google Analytics, paid acquisition channels, and marketing automation tools.
• Experience with Account-Based Marketing is strongly desired

Education & Experience

• Bachelor’s degree in Marketing, Business, or related field; MBA is a plus.
• 10+ years of experience in growth marketing, preferably in a high-growth SaaS environment.

What We Offer

• Competitive salary + performance-based bonuses.
• Equity opportunities in a fast-growing startup.
• Flexible, remote-first work environment.
• Healthcare reimbursement and other benefits.

This role is for someone who wants to own growth, build a best-in-class marketing engine, and scale a category-defining SaaS company. If you’re a data-driven leader ready to drive revenue growth and build a powerhouse team, we’d love to hear from you.

To Apply, please email your resume to [email protected].

Tagged as: Marketing Strategy, Team Leadership