Go-to-Market Manager

About The Role

As the Go-to-Market Manager for monday Campaigns – monday.com’s new product for marketeers, you will own and execute the go-to-market strategy for one of our most strategic growth drivers within the CRM Suite. Sitting under the CRM GTM function, you will bridge product, marketing, sales, and customer success to ensure monday Campaigns delivers maximum impact.

Key Responsibilities

• GTM Strategy & Execution: Develop and operationalise the go-to-market plan for monday Campaigns, aligning with the broader CRM Suite goals.
• Field Enablement: Create and deliver enablement materials, talk tracks, demos, and competitive insights that empower sellers to win.
• Product Positioning: Collaborate with PMM to refine messaging, pricing, and packaging that resonate with our target ICP (100-1500 employee orgs; marketing teams, lifecycle, CRM marketing, automations).
• Cross-functional Collaboration: Work closely with Product, PMM, and Revenue teams to capture voice-of-customer, build the product roadmap, and align on launch milestones.
• Launch Management: Lead field readiness for product launches, ensuring timelines, resources, and stakeholder buy-in.
• Sales Support: Partner with Account Executives and Sales Engineers on strategic deals, ensuring smooth handoffs and consistent product narratives.
• Market Intelligence: Track competitors and market trends to inform enablement and positioning.
• Pipeline Impact: Own targets around adoption, usage, and pipeline contribution

Qualifications

Your Experience & Skills

• 5+ years in B2B SaaS GTM, Sales Enablement roles, preferably with marketing automation or CRM products.
• Product Marketing, CRM understanding is highly valued
• Proven experience launching new products and driving adoption at scale.
• Strong collaboration skills with Product, PMM, Sales, and Customer Success.
• Ability to distill complex technical features into compelling value propositions.
• Experience in building enablement content and delivering high-impact sales training.
• Strategic thinker with a bias for action and results.
• Understanding of the CRM and Marketing Automation ecosystem, especially within mid-market and enterprise segments.