Demand Generation Marketing Manager

Role Overview

Motive is looking for a Demand Generation Marketing Manager to join their team. The role involves planning, executing, and optimizing programmatic ABM campaigns and full-funnel demand generation campaigns across the mid-market segment. The successful candidate will have a marketer’s curiosity and a builder’s mindset, with a working understanding of buyer funnel stages and conversion benchmarks.

What You Will Do

The Demand Generation Marketing Manager will be responsible for planning, executing, and optimizing campaigns across various channels, including 6sense Display, LinkedIn, and email. They will also partner with the Content Marketing, Customer Marketing, and PMM team to map existing content to the buyer’s journey and identify content gaps.

Why It Might Be a Fit

The ideal candidate will have 5+ years of experience in B2B demand generation, campaign management, or growth marketing, with a proven track record of executing multi-channel demand generation campaigns that drive measurable pipeline contribution. They will also have experience partnering with sales teams and analyzing campaign performance data in Excel/Google Sheets and Tableau.

Requirements

• 5+ years of experience in B2B demand generation, campaign management, or growth marketing
• Proven track record of executing multi-channel demand generation campaigns that drive measurable pipeline contribution
• Hands-on experience with ABM strategies, including 1:Few and 1:Many campaign motions
• Experience partnering with sales teams (SDRs, AEs) to align marketing campaigns with outbound and inbound motions
• Working knowledge of marketing automation platforms and CRM systems (Salesforce, Marketo)
• Comfortable analyzing campaign performance data in Excel/Google Sheets and Tableau, with the ability to derive insights and make data-informed decisions
• Strong project management skills with experience in Asana or equivalent tools
• Excellent written and verbal communication skills, with the ability to create compelling campaign briefs and sales enablement materials
• Experience required: Salesforce (required), Asana, Sendoso (or equivalent), Outreach. Glean, Clay (preferred)

Benefits

• Health, pharmacy, optical and dental care benefits
• Paid time off
• Sick time off
• Short term and long term disability coverage
• Life insurance
• 401k contribution