Marketing Manager

Develop and implement marketing strategy for the HUGO BOSS brand in alignment with overall brand direction and objectives, lead creation and delivery of marketing materials, and oversee marketing initiatives for global regions.

Requirements

• Develop Marketing Materials: Create and manage all marketing assets used for in-store communication
• Visual Communication: Oversee the production of all visual communication tools
• Guidelines and Performance Tracking: Develop comprehensive guidelines and measurement tools
• Licensor Coordination: Collaborate closely with the licensor to fully leverage communication and marketing opportunities
• Go-to-Market (GTM) and 360° Campaigns: Support the development and execution of GTM strategies and integrated 360° marketing plans
• Media Planning: Contribute to the planning and coordination of media activities to ensure optimal visibility and ROI
• Social Media Collaboration: Identify and capitalize on social media opportunities
• Regional Alignment: Liaise with regional marketing teams to understand specific market needs, challenges, and opportunities
• Retail Marketing Assets: Oversee the creation and management of displays, shop-in-shop concepts, and promotional gift sets
• Visual Merchandising: Develop and update visual merchandising guidelines
• Training and Knowledge Sharing: Create and maintain central training materials
• Event Coordination: Manage the communication and documentation related to events
• Stakeholder Management: Serve as the primary point of contact for all regions and the licensor on marketing-related topics
• Administrative Support: Handle administrative responsibilities such as purchase orders and other related tasks