Digital Marketing Lead

MOZN is a leading Enterprise AI company seeking a Digital Marketing Lead to drive digital marketing strategy across all three business units. The ideal candidate is a tech-savvy, data-driven marketer with deep experience in B2B SaaS/AI.

Requirements

• Develop and implement digital marketing campaigns across multiple channels
• Manage websites, landing pages, and online platforms
• Plan and execute lead generation campaigns
• Manage paid advertising campaigns
• Set up and manage marketing automation workflows
• Maintain and optimize corporate and product websites for user experience, SEO, and lead generation
• Ensure brand consistency and messaging alignment across all digital touchpoints
• Oversee social media presence and campaign integration
• Lead SEO and SEM strategies to improve visibility and conversion rates
• Implement conversion rate optimization (CRO) best practices and personalization strategies
• Monitor and report on KPIs and OKRs
• Build dashboards and prepare reports on performance
• Leverage predictive analytics and machine learning insights for campaign targeting and personalization
• Drive a culture of experimentation by designing and executing A/B and multivariate tests
• Research, evaluate, and pilot emerging AI-driven marketing technologies
• Integrate AI-powered marketing solutions for content creation, personalization, and campaign optimization
• Stay engaged in AI marketing communities, industry events, and certifications to ensure strategies remain cutting-edge
• Collaborate with Product Marketing, Field Marketing, Channel Marketing, Sales, and Corporate Communications to align campaigns with go-to-market priorities
• Manage vendor relationships, freelancers, and agency partners as needed
• Support and mentor digital marketing team members

Benefits

• Competitive compensation
• Premium health insurance
• Supportive, high-performance environment
• Autonomy, trust, and significant room for growth