Senior Manager – Marketing. Growth & New Business (Readvertised)

Lead the development and execution of the commercial strategy for Fixed Broadband services and other New Business areas to drive revenue growth and market penetration for MTN’s product portfolio. Formulate and implement the overall strategy for the function in alignment with MTN’s ambition for Fixed Broadband products and services.

Requirements

• Formulate and implement the overall strategy for the function in alignment with MTN’s ambition for Fixed Broadband products and services
• Review and refine strategy based on market analysis /data analysis, competitor analysis and outcomes of customer surveys & research
• Manage the product portfolio and is responsible for architecting pricing, promotion and creating growth roadmaps
• Holistic oversight of all market development endeavors within the function, designed to attain robust market positioning, product refinement, efficient implementation of go-to-market strategies, and increase market penetration
• Oversee the product offerings lifecycle from ideation, design, development to launch and beyond. Ensure that the products and services meet the needs and expectations of customers while achieving MTN’s overall strategy
• Ensure that the products and services are delivered on time, within budget, and with high quality
• Responsible for ensuring the right mix of pricing, product positioning and differentiation
• Acquire, develop and grow the respective portfolios (Global and Local) ecosystem in line with the strategy
• Design and model the analytical frameworks to proactively address dip in usage, potential churn customers, customer lifetime value etc.
• Deliver financial and commercial improvement per customer and per product category
• Recommend strategies to engage customers at various stages of their lifecycle, from onboarding to retention and loyalty
• Gain a deep understanding of customer segments by analyzing data related to behavior, demographics, usage patterns, and preferences
• Identify market requirements based on analysis, market research and input from customer surveys
• Develop the overall roadmap for products and services, business unit level strategy formulation, planning, budgeting and forecasting
• Define the offerings, pricing framework and marketing plan to be implemented
• Monitor NPS, customer satisfaction, churn, retention, revenue, ARPU and propose recommendations where necessary
• Plan advertising campaigns, promotions and events, and evaluate effectiveness of all communications campaigns against agreed targets
• Ensure timely execution of marketing campaigns and budget control
• Monitor the performance of the various offerings across products and services, generate reports, provide BI and insights for management supporting the decision making and strategy review for the function, provide inputs to improve productivity and performance

Benefits

• Equal opportunities employer
• Competitive salary and benefits
• Professional development opportunities
• Collaborative and dynamic work environment
• Opportunities for growth and advancement