Team Lead – Digital Marketing and Communications.Commercial

MoMo PSB is seeking a Lead, Digital Marketing & Communications to shape and amplify the brand’s voice across digital channels, building vibrant communities and driving powerful storytelling.

Requirements

• Develop and own a fit for market content framework built on narratives, storytelling, archetypes, and psychological triggers.
• Lead the creation of high-impact content: campaigns, product explainers, community stories, brand assets, thought-leadership.
• Define the brand’s digital narrative and communication strategy across platforms.
• Own social media end-to-end: strategy, editorial calendar, content, posting, storytelling, amplification, and engagement.
• Own content and messaging for all customer touchpoints including email, newsletters, push notifications, SMS, and in-app messages.
• Lead digital creative development for campaigns (brand, product, performance support).
• Build audience matrices for segments (youth, diaspora users, merchants, agents, salary earners, etc.).
• Define web content structure, product narratives, and brand messaging for the website and landing pages.
• Set standards for voice, tone, style guidelines, archetypes, and content principles.
• Support crisis communication and messaging alignment in sensitive situations.