Product Marketing Lead

Mudflap serves the $800B trucking industry, the backbone of the U.S. economy. Our market-leading payment products help truckers save thousands of dollars on fuel (their #1 business expense), while providing our fuel stop partners with access to new, hard-to-reach customers. We’re a fast-growing marketplace business looking for a new customer-obsessed teammate to join us on this exciting journey.

As the first Product Marketing Lead, you will spearhead positioning, messaging, go-to-market and adoption of new and existing products.

Expectations (In this role, you will):

  • Drive collaboration across functions (marketing, product, sales, operations, etc.) towards growing the adoption of Mudflap products and features
  • Develop customer and competitive insights, positioning and messaging, persona development, GTM planning, and sales enablement
  • Ensure cross-functional readiness for rollouts by equipping Mudflap teams with customer-facing information and collateral
  • Structure the product brand architecture to help align a growing portfolio
  • Ensure that our customer-facing communications are always up-to-date with the most relevant product positioning and messaging
  • Own competitive tracking to ensure Mudflap is well-positioned and differentiated in the market
  • Inspire and generate excitement for the products across multiple mediums

Experience (What we look for):

  • 8+ years of hands-on experience in product marketing, at least 3 of which should be at a high-growth technology company
  • Experience marketing to prosumers and SMB customers
  • A proven track record working with cross functional teams and developing rapport across product, marketing, sales, operations, and support
  • Deep customer and competitive insights experience. You can gather quantitative and qualitative data to inform the insights that drive your product marketing recommendations
  • Hands-on ability to create a range of marketing assets including on-message product explainers, demo videos, sales pitch-decks, etc.
  • Proven track record of exceptional performance in a fast-paced environment and organizational skills to manage multiple projects with tight deadlines
  • Superb attention to detail. Able to communicate impeccably, verbally and in writing

Perks and Benefits (What we offer):

  • A remote-first company focused on hiring the best talent
  • A committed team on a mission to change a massive industry for the better
  • A high bar for quality and commitment to self-improvement
  • An open mind to new ideas and methodologies
  • Competitive salary and benefit options
  • Opportunities and support for major career growth

The salary range for this role is $153,000 – $207,000. This information reflects a base salary range for this position based on current market data, which may be subject to change as new market data becomes available. The candidate’s skills, experience, and other relevant factors will determine the exact compensation. This position may also be eligible for additional incentives such as equity awards or short-term incentives. Our benefits include medical/dental/vision insurance, 401(k) with company match, WFH stipend and PTO.

Company overview (Who we are):

Mudflap is well-funded by top-tier venture investors, including QED, Matrix Partners, Commerce Ventures, NFX, and 500 Startups, and our core team hails from Disney, Google, Uber, Meta/Facebook, Procore, Pandora, DoorDash, Capital One, and Brex.

Here are the core values that we believe in and look for in new teammates:

  • Put Customers First: We put our customers and partners at the center of everything we do.
  • Be Curious: Have a growth mindset. Ask, wonder, dig, investigate. Share the joy of discovery.
  • Sweat The Details: We create magical experiences by obsessing over every detail.
  • Do The Right Thing: We operate with integrity and exercise good judgment, even if no one is watching.
  • Find A Way: We push past roadblocks to get the best outcomes for our customers and our teammates.
  • Own It: Show up prepared, be present, and make it count.

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