Growth Marketing Manager

Role Overview

As the first Growth Marketing Manager, you will make Family Health Checker easy to find and rely on across traditional search, paid channels, parenting communities, and AI answer engines. You will build a growth engine where ultimate credibility drives user acquisition.

What You Will Do

You will own the end-to-end organic search strategy, drive AI answer optimization, manage Google Ads and paid social channels, build an authentic presence in key parenting communities, cultivate partnerships with parent advocates, and track and report weekly funnel metrics.

Why It Might Be a Fit

We are looking for someone with 3+ years of experience in digital, growth, or performance healthcare marketing, including end-to-end channel ownership and SEO/content expertise. You should be comfortable with search intent, site structure, and page performance, and have experience running paid search campaigns.

Requirements

• Three or more years in digital, growth, or performance healthcare marketing
• Hands-on SEO and content expertise
• Hands-on paid search expertise
• Real community participation
• Comfort being the whole function
• AI answer visibility experience
• Marketing in healthcare or regulated categories
• Experience running an influencer or creator program
• Analytics depth: Google Analytics, Search Console, event instrumentation
• Short-form video and visual content expertise
• Familiarity with pediatric, developmental, rare-disease, or genetics communities
• Experience directing agencies, freelancers, or contractors
• Ability to build something from nothing

Benefits

• Competitive salary
• Equity
• Health insurance
• Retirement plan
• Paid time off
• Wellness program
• Professional development opportunities