Brand Manager – Ice Cream

Develops and updates consumer portrait, consumer engagement funnel for her/his brand, contributes to category strategy, defines desired relative price, and proposes SKUs for key channels and key customers.

Requirements

• Develops and updates consumer portrait, consumer engagement funnel for her/his brand.
• Contributes to category strategy, defines desired relative price, and proposes SKUs for key channels and key customers.
• Ensures consumer centricity, applies Innovation levers, contributes and executes Innovation pipeline, maintains vibrancy via relevant renovation for her/his brands.
• Contributes to the development Big Ideas, engagement strategies and creates attractive and rewarding brand experiences.
• Works in partnership with communication agencies and ensures all brand communication contributes to enhancing the company image of trusted leader.