Corporate Marketing Manager

Role Overview

The ideal candidate is a strategic content leader with an execution mindset—someone who can translate audience insights, buyer-journey needs, messaging priorities, prompt clusters, and performance data into actionable and measurable content plans.

What You Will Do

Own the development and execution of LLM optimized content strategies for core NetApp priority areas and competitive take outs ensuring plans are aligned to audience needs, messaging priorities, buyer-journey stages, owned-channel opportunities, and measurable business goals.

Why It Might Be a Fit

The ideal candidate is a strategic content leader with an execution mindset—someone who can translate audience insights, buyer-journey needs, messaging priorities, prompt clusters, and performance data into actionable and measurable content plans.

Requirements

• Deep expertise in B2B web content strategy, go-to-market planning, owned-channel strategy, SEO/GEO/AEO, LLM visibility, and persona-driven content experiences.
• Proven ability to own content strategy from insight through execution, including defining goals, building content plans, aligning stakeholders, and driving measurable outcomes.
• Strong understanding of buyer journeys, target personas, buying group dynamics, search behavior, prompt patterns, and the changing landscape of AI-driven discoverability.
• Ability to define prompt clusters, topic clusters, and content architectures that improve discoverability across traditional search, answer engines, and LLM-driven research experiences.
• Hands-on experience building, optimizing, and publishing content across owned digital platforms, including web, blogs, video hubs, campaign destinations, and customer engagement experiences.
• Excellent cross-functional leadership skills, with the ability to gain alignment, resolve ambiguity, influence decisions, and move work forward across various teams within NetApp, including but not limited to product marketing, strategic, targeted, & regional campaign teams, AR/PR, brand, revenue enablement, and agency partners.
• Strong editorial judgment, writing, and storytelling ability, with a focus on translating complex business and technical topics into clear, differentiated, audience-relevant content.
• Analytical mindset with the ability to define success metrics, interpret performance data, identify optimization opportunities, and connect content performance to business impact.
• Experience using analytics and GEO/SEO dashboarding tools to measure engagement, visibility, conversion, and contribution to pipeline or business goals.
• Execution-oriented mindset with strong project ownership, prioritization, communication, and operational discipline across multiple workstreams.

Benefits

• Health Insurance
• Life Insurance
• Retirement or Pension Plans
• Paid Time Off
• Leave options
• Performance-Based Incentives
• Employee stock purchase plan
• Restricted stocks (RSU’s)