Chief Revenue Officer

Chief Revenue Officer (CRO)

Location: Telford – Hybrid, with occasional travel to main HQ

Salary: £150,000 – £200,000 + Equity + Bonus

Reporting to: CEO

Chief Revenue Officer (CRO) – Role Overview

This Chief Revenue Officer role is not a traditional sales leadership position. The CEO is seeking a highly commercial, data-driven growth leader, someone who excels at analysing complex revenue data, identifying trends, and translating insight into scalable commercial outcomes.

The CRO will bring a deep understanding of unit economics, with the ability to interrogate margins end-to-end: from revenue performance and channel efficiency through to salary costs, commission structures, and contribution margins. This role will own and optimise the full commercial data set and use it to drive strategic execution across all revenue streams.

Business Context

The business is currently on a strong and stable growth trajectory, generating approximately £17m EBITDA. The ambition is to scale this to £45–50m over the coming years.

To support this growth, the business has successfully introduced new routes to market, all of which are performing well and gaining momentum.

The company is a market-leading brand with an excellent reputation, strong financial performance, and a highly capable senior leadership team already in place.

Scope of Responsibility

The CRO will have end-to-end ownership of all revenue-generating functions, including:

• Direct-to-market sales team (80 people)
• Customer acquisition function (Google Ads, PPC, warm leads, etc.), currently 25 people and scaling to 50–60
• Distribution partner network of 600+ partners
• A significant wholesale business
• Potential new SaaS revenue stream, with advanced discussions underway to commercialise proprietary in-house software

Each of these areas is already led by senior managers. The CRO’s role is to unify, optimise, and scale these functions under a single commercial strategy.

Growth Opportunity

Historically, growth has been driven primarily through the distribution model. More recently, significant investment has been made into direct sales and acquisition, and early results are already proving highly positive.

This role is not about turnaround or market discovery. The strategy is largely defined and working well. Instead, the CRO will focus on:

• Refining and optimising the existing commercial strategy
• Driving execution excellence across all revenue channels
• Improving efficiency, scalability, and predictability of growth
• Using data to unlock incremental and compound revenue gains

Why This Role Is Compelling

This is a standout opportunity for a senior growth or commercial leader:

• A business already performing strongly, with clear momentum
• A respected brand and high-quality leadership team
• Multiple scalable revenue levers already in motion
• Equity participation, with genuine potential for significant personal wealth creation

The appointment of this CRO / Chief Growth Officer represents the final strategic hire in the senior leadership team and will be pivotal in taking the business to its next phase of substantial growth.