Observe.AI is the leading conversation intelligence platform for boosting contact center performance. Built on the industry’s most accurate AI engine that analyzes 100% of interactions across channels, Observe.AI maximizes agent performance, pinpoints new revenue and coaching opportunities, and up-levels quality assurance and compliance.
Observe.AI’s powerful workflow automation allows contact centers to apply meaningful insights and take action at speed and scale. The result is stronger business outcomes, such as better customer experience, higher revenue, and better retention.
Observe.AI is trusted by hundreds of customers and partners across industries – including Pearson, 23andMe, Accolade, Group 1 Automotive, and Public Storage – and is backed by Softbank Vision Fund 2, Zoom, Menlo Ventures, Scale Ventures, and Nexus Ventures. Observe.AI is headquartered in San Francisco with offices in Bangalore, India. For more information, please visit www.observe.ai.
Are you ready to make an impact?
As a Product Marketing Manager, you’ll be responsible for driving the strategic positioning and messaging for Observe.ai’s Conversational Intelligence platform. You’ll work cross-functionally with our product, sales, and marketing teams to develop and execute go-to-market strategies, lead generation campaigns, and customer retention programs.
What you’ll be doing:
- Product Messaging and Positioning: Understand our customers, market trends, and the competitive landscape to develop unique positioning, messaging, and value proposition within the contact center space
- Go-to-Market Strategy: Work cross functionally on strategic planning and execution of our go-to-market (GTM) initiatives to drive product adoption, customer engagement, and revenue growth with our customer facing teams
- Sales Enablement:Collaborate with sales and customer success teams to create compelling sales tools and collateral (e.g., case studies, product demos, presentations) that effectively communicate our product features and benefits
- Product Launches: Work alongside the product management team to plan and execute product launches and coordinate with various GTM teams to ensure successful enablement, implementations, and customer adoption
- Customer Insights:Conduct customer and market research to gain insights into customer needs and feedback, and use these insights to guide product development and marketing strategies
- Reports to the head of product marketing.
What we’re looking for:
- Bachelor’s degree in Marketing, Business, or related field. Master’s degree or MBA is a plus
- 3-5 years of experience in product marketing, preferably in a B2B SaaS environment
- Excellent written and verbal communication skills
- Strong analytical skills with experience in marketing metrics and product analytics
- Experience with product launch and go-to-market strategies
- Solid understanding of SaaS business models and the B2B technology market
- Ability to work cross-functionally and manage multiple projects simultaneously
- Proficient with marketing automation tools and CRM platforms
- Exceptional project management and organization skills
- Proven track record of driving growth in B2B SaaS; contact center experience is a plus
Benefits And Culture
- Excellent medical, dental, and vision insurance options
- Unlimited PTO Generous holiday (federal and wellness) recognition and parental leave policies
- 401K plan to save for your future
- Daily meal stipend, work-from-home stipend, mobile/internet stipend and commuter benefitsLearning & Development fund to support you in your continuing education journey and professional developmentFun events to build culture across the organization
Follow us on social media