Integrated Marketing Campaign Manager

About ObservePoint

At ObservePoint we have core values that guide us:

• INNOVATIVE We continually explore & exploit new ideas
• HUMBLE We acknowledge our need to grow individually and collectively
• SCRAPPY We deliver great solutions with less
• FRIENDS We value our relationships and the time we spend together

As a company we have identified six cultural beliefs each of us need to believe in order to reach our key results. These beliefs are:

• CUSTOMER OBSESSED I strive to understand and solve our customer’s problems.
• DELIVER PRODUCT I ensure we deliver world-class product.
• TAKE ACCOUNTABILITY I continually ask “what else can I do to achieve results?” and I refuse to blame others.
• CREATE ALIGNMENT I align my daily work with company priorities in order to move fast.
• CHOOSE OPTIMISM I choose optimism and celebrate meaningful achievement wherever I see it.
• WIN TOGETHER I deliver results with agility and grit, so WE WIN TOGETHER!

What we do

Our mission is to help users govern their websites. We provide an automated platform that scans millions of web pages every day to perform deep analysis and validation of the world’s highest traffic websites.

Have you ever browsed a website only to find broken links, unexpected trackers, questionable privacy behavior, or slow pages?  At ObservePoint, we make it our business to find these problems and report them to our customers, so they can deliver an excellent web experience for their users.

Who are our customers? Hundreds of the biggest brands in the world: Adobe, Asics, HP Enterprise, Pepsico, Texas Instruments, and US Bank (just to name a few).

Job Summary:

We are seeking a Marketing Campaign Manager to develop, execute, and optimize marketing campaigns that drive brand awareness, lead generation, and customer engagement. This role requires a strategic thinker with strong project management skills, a data-driven mindset, and the ability to collaborate across teams to ensure successful campaign execution.

Key Responsibilities:

• Plan, develop, and execute multi-channel marketing campaigns, including email, social media, paid advertising, content marketing, and events.
• Coordinate with internal teams (creative, content, sales, product) and external vendors to ensure campaign alignment and execution.
• Run an organized and effective weekly campaign meeting to align asset turnaround with deadlines.
• Monitor, analyze, and report on campaign performance, leveraging insights to optimize future campaigns.
• Manage campaign execution, ensuring maximized ROI.
• Develop audience segmentation and targeting strategies to improve campaign effectiveness.
• A/B test creatives, messaging, and strategies to optimize engagement and conversions.
• Stay up-to-date with industry trends and emerging marketing technologies.
• Ensure brand consistency across all marketing efforts.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3+ years of experience in marketing campaign management or a related role.
• Strong understanding of digital marketing channels, including SEO, PPC, email marketing, and social media.
• Proficiency in marketing automation tools (e.g., HubSpot, Marketo, Mailchimp) and analytics platforms (Google Analytics, Tableau, etc.).
• Excellent project management skills and the ability to juggle multiple campaigns simultaneously.
• Strong analytical skills with a data-driven approach to decision-making.
• Excellent communication and collaboration skills.

Preferred Qualifications:

• Experience with CRM tools (e.g., Salesforce).
• Knowledge of paid advertising platforms (Google Ads, Meta Ads, LinkedIn Ads).
• Background in B2B or SaaS marketing is a plus.

What We Offer:

• Competitive salary and benefits package.
• Flexible work environment (remote/hybrid options available).
• Opportunities for professional development and career growth.
• A dynamic, collaborative team environment.

For more information visit www.observepoint.com. Follow ObservePoint on Twitter, LinkedIn, Instagram, and Facebook.

Tagged as: Campaign Management, Campaign Performance, Campaign Strategy