Demand Generation Manager

We are in a new industrial revolution.

Access to manufacturing analytics is now essential for thriving factories amidst challenges like labor shortages, increased costs, and global demand. One of the driving forces behind this change is the challenge of hiring and retaining front-line staff, as the industry often faces annual turnover of over 70%. Knowledge transfer and training are impeded by fragmented and siloed manufacturing data. We are revolutionizing the way plant-floor staff access and use data, helping workers become experts and high performers, faster.

Our solution turns billions of production data points into actionable insights for teams, empowering independent, data-driven decisions. This democratizes decision-making, improves working conditions, and saves millions in wasted resources annually.

Join a team solving real, impactful, and challenging problems. Let’s shape a future where manufacturers and their front-line teams are equipped with the tools and knowledge to thrive in this new era of industry.

You:

• Care about the mission of the product and company
• Are never satisfied with the way things are, but excited about the way things could be.
• Embrace data and different technologies and want to see how they can work together.
• Enjoy wearing many hats and contributing across different teams
• Are never satisfied with the way things are, but excited about the way things could be
• Live by transparent and scientific thinking. You put in the work to find the best ideas with those around you, without ego

The Role:

As a marketing team member, you will be responsible for developing and executing best-in-class marketing campaigns that drive customer acquisition and enable Oden’s growth. You’ll develop multi-channel account-based marketing programs, events, marketing content, and sales enablement tools.

The role requires strategic and critical thinking and translating strategy into marketing programs and tactics that produce results. You are a seasoned generalist with experience creating content marketing strategies, building a demand generation engine, and using best practices in digital marketing. You understand B2B marketing strategies and metrics. Ideally, you enjoy keeping up-to-date on new marketing channels and love continually learning and teaching best practices.

You need to be execution-minded—not only leading but also creating marketing campaigns and content.

This position would be manager-level, depending on the successful candidate’s background.

Responsibilities:

• Develop and manage campaigns that align with company strategy and current objectives
• Manage multichannel campaigns across paid, owned, and earned channels. Develop clear, concise briefs, campaign workflows, and tactic calendars.
• Manage trade shows and other key events.
• Create and measure campaign and program objectives and key results.
• Execute a tiered-account ABM strategy.
• Collaborate with the marketing team to develop a content strategy. Align messaging to campaign themes. Oversee content ideation and origination. Orchestrate in-market messaging execution.
• Provide expertise in channel and content best practices.
• Develop agile processes for campaign and content development and execution.
• Manage contractors for specific projects and assets, such as writers and designers.
• Influence and ideate customer engagement programs to support product marketing efforts.
• Travel as needed (up to 15%) to support marketing efforts.

Minimum Qualifications:

• Minimum five years of marketing experience with proven success in B2B marketing.
• Proven success in quickly translating strategy into marketing campaigns and tactics that deliver results.
• Experience in marketing automation (Hubspot) and CRM (Salesforce) systems to launch, manage, and report on campaigns.
• Deep understanding of best practices across multiple marketing channels that convert enterprise B2B prospects, such as traditional advertising, digital advertising, webinars, trade shows, and events.
• Deep understanding of best practices in creating marketing content assets, such as ebooks, ads, videos, presentations, infographics, and articles. We have a team of contractors to assist in execution, but you’ll need to provide the direction.
• Strong project management skills and organizational skills to manage multiple projects
• Data-driven, experimentative approach to testing out new strategies and channels
• Outstanding written, verbal and presentation communication skills

What We Offer You:

• Measurable impact on the world and the chance to help real people – family businesses, entrepreneurs, engineers.
• An opportunity to build lasting, collaborative relationships with visionary C-level clients in the manufacturing, Industry 4.0, and AI spaces
• A platform that has the potential to evolve beyond what we have envisioned now.
• Scientific and transparent thinking, for everyone involved.

We’re an equal opportunity employer (EOE). 

Diversity at Oden means building a team that is rich across all boundaries of race, ethnicity, gender identification, sexual orientation, disability, religion, age and thinking style. We welcome all backgrounds, life experiences, and worldviews as this is the catalyst for the rapid evolution of our product and our organization. Diversity allows us to tackle new challenges, embrace change, make well-informed decisions, and ultimately Make Things Better. In alignment with our “People First” company value, Oden has a passionate internal team dedicated to the promotion of diversity and inclusion initiatives as a core component of our culture.

Our diversity initiatives apply to our practices and policies on recruiting, compensation and benefits; professional development; promotions; social activities, and the ongoing development of a psychologically safe work environment.

We anticipate the base salary band for this role will be between $100,000 and $140,000, in addition to equity and benefits. This role may be hired at the Manager level ($100,000 to $125,000) or the Senior Manager level ($115,000 to $140,000). The salary at offer will be determined by factors such as the candidate’s experience, knowledge, skills, and abilities, as well as internal equity among our team.

Tagged as: Demand Generation