Marketing Manager

We believe happy customers make the best marketers.

That’s why we built Okendo – the customer marketing platform that creates stronger connections between consumers and the brands they love. Using Okendo, Shopify brands can grow faster and more efficiently by cultivating brand advocacy and maximizing lifetime value. Our unified platform and unique suite of products for Reviews, Referrals, Quizzes, Loyalty, and Surveys is trusted by 15,000+ Shopify brands to turn one-time shoppers into revenue-driving Superfans.

Position Summary

At Okendo, we believe that content marketing no longer refers to just blogs & ebooks. As a Marketing Manager – Content, Blog and SEO, you’ll play a key part in our demand generation strategy. You will own the strategy for Okendo’s blog, making sure we are publishing quality and meaningful content that is well-positioned to the right audience.

How you’ll create impact:

• Product Expertise: Develop and maintain strong expertise of the e-commerce industry, the Shopify landscape, and Okendo’s products.
• Content Strategy and Roadmap: Own and iterate on Okendo’s content strategy. Ensure that content aligns with business objectives at each stage of the customer journey.
• Own the Blog: Own the blog strategy. Regularly audit pages for keyword ranking. Collaborate with internal teams to align strategy. Product briefs and write content.
• Develop first-rate content: Write content for the company, including blogs, long-forms, newsletters, partner co-marketing pages, social media scripts, and case studies. Ensure anyone producing content for the company is well-trained to produce quality content.
• Collaborate internally: Work closely with counterparts across the company to ensure that content accurately blends the needs of customers and prospects with company goals.
• SEO Strategy: Participate in an internal SEO committee. Review the domain to ensure that each page is properly set up for its intended purpose. Develop SEO-driven content briefs and ensure they are delivered.

What we need from you:

• 5+ years of producing elegant, engaging written and/or video content and can provide samples.
• Experience with SEO-focused writing and page rank.
• Previous experience with SaaS is a must. Shopify experience is highly desirable.
• Prior experience working with AI to optimize the content production process is a plus.
• Experience being customer-facing.
• Excellent English writing and communication skills.
• Positive, energetic, and exude a strong sense of teamwork by working effectively, respectfully, and efficiently with all team members.
• Solid time-management skills with the ability to execute consistently in a fast-paced, dynamic environment and carry out self-directed responsibilities.
• Understanding of how content should support the buyer’s journey.
• Think like a marketer and have the curiosity of a journalist.

What We Value:

• One Team: We are one team committed to the same mission. We trust, respect, and value each other. We recognize the unique skills, experiences, and perspectives each of us has to offer. We continually look for ways to support and enable our teammates.
• Champion the customer: Our customers are the heart of our business and the pursuit of their success is our north star. At every step, we prioritize their interests in our thinking and actions.
• Strive for Excellence: We commit to excellence as our standard. We set and achieve ambitious goals. We maintain a bias for action, tackle the hard problems, and continually work to improve.
• Extreme Ownership: We own the outcomes. We take the necessary action to get things done. We don’t blame others or find excuses. We proactively look for solutions and solve problems.
• Integrity Always: We are always honest, trustworthy, and professional. We treat others fairly and with respect. We are transparent and forthright. We take our commitments seriously and deliver what we promise.
• Always Day One: It’s always Day 1 at Okendo. If we’re not growing, we’re dying. We prioritize agility over bureaucracy. Velocity over perfection. Outcomes over process. We move fast, learn, iterate, and adapt.