Senior Product Marketing Specialist, Customer First Lifecycle

Okta is seeking a Senior Product Marketing Specialist to join their team. The role involves building scalable engagement models, designing customer lifecycle programs, and embedding value storytelling across every touchpoint to help customers realize the full potential of the Okta platform.

Requirements

• 3+ years of experience in product marketing, customer marketing, lifecycle, or growth roles within B2B SaaS, ideally in technology or cybersecurity.
• Proven success driving post-sale engagement, adoption, retention, and expansion programs that deliver measurable customer outcomes.
• Strong ability to translate complex or technical concepts into clear, compelling customer value narratives and business outcomes.
• Exceptional communication, storytelling, and presentation skills, with the ability to influence and align cross-functional teams at all levels.
• Analytical and data-driven mindset, skilled at using insights and metrics to inform strategy, measure impact, and optimize performance.
• Demonstrated ability to lead complex, cross-functional initiatives in a fast-paced, high-growth environment with agility and precision.
• Passionate about helping customers realize the full value of their investment and advancing a customer-first culture.

Benefits

• health, dental, and vision insurance
• 401(k)
• flexible spending account
• paid leave (including PTO and parental leave)