Content Growth Lead

We’re looking for a Content Growth Lead who owns the entire content funnel and creates, publishes, measures, and improves content to drive business results. The role involves shaping the content strategy, building systems, running experiments, and using data to improve outcomes. The ideal candidate is comfortable with AI workflows, technical content depth, and has experience in SEO, GEO, analytics, experimentation, and content optimization.

Requirements

• Plan and own the content funnel from traffic acquisition through conversion to sustained results.
• Create, publish, measure, and improve content across landing pages, product pages, articles, tutorials, comparison pages, and email campaigns.
• Source content directly from product, development, support, and customer-facing teams.
• Use SEO, GEO, analytics, AI-search visibility, customer research, and business metrics to guide decisions.
• Identify performance bottlenecks, run experiments, and continuously improve content outcomes.
• Build repeatable systems for content production, optimization, measurement, and iteration.
• Take ownership of business results generated by content, not only content output.

Benefits

• Profitable, self-funded company growing since 2007.
• WPML powers more than 1.5 million websites worldwide.
• Real ownership and freedom to shape how content operates.
• Work with experienced product, engineering, and marketing people in a fully remote company.
• Help define what modern AI-assisted content operations look like inside a real product company.