Marketing Specialist

Client:

Our client is an AI-focused technology company dedicated to creating intuitive, engaging solutions that simplify complexity. By combining advanced technology with user-centric design, they empower businesses to deploy AI with clarity, confidence, and impact.

Role Overview:

We are seeking a Marketing Specialist to own and optimize our marketing engine with a strong focus on HubSpot. This role will manage and execute all aspects of HubSpot CRM and Marketing Hub, including automation, workflows, lead capture, reporting, and campaign optimization. As the go-to HubSpot expert, you will ensure seamless marketing execution while supporting business development efforts through advanced automation and strategic reporting.

Location:

Fully-Remote (Work from Home), 9 AM – 5 PM EST

Key Responsibilities:

HubSpot CRM & Marketing Automation

• Own and manage the full HubSpot platform, including workflows, email sequences, landing pages, lead scoring, and reporting.
• Design and implement lead capture, nurturing, and automation strategies to support sales pipelines.
• Monitor and track key metrics (traffic, conversion rates, MQLs, SQLs) to measure pipeline contribution.
• Ensure accurate reporting and data integrity across all HubSpot campaigns.
• Train and support internal teams on HubSpot best practices.

Campaign Optimization & Reporting

• Continuously analyze and optimize campaigns using HubSpot performance data.
• Refine workflows and automations to maximize efficiency and lead conversion.
• Provide leadership with detailed insights and actionable recommendations.

Management & Collaboration

• Partner with marketing, sales, and product teams to align HubSpot strategies with overall goals.
• Coordinate with freelance writers, designers, and contractors for campaign execution.
• Provide executives with clear updates on performance and opportunities for growth.

Social Media Management (Secondary Responsibility)

• Support posting and management across LinkedIn, Meta (Facebook/Instagram), and other platforms.
• Track and analyze performance metrics, providing data-driven recommendations.

Key Qualifications:

Experience & Skills

• 2+ years of hands-on HubSpot CRM/Marketing Hub experience (automation, workflows, landing pages, reporting).
• Proven success in optimizing HubSpot campaigns to generate qualified leads.
• Strong written and verbal communication skills for content and reporting.
• Ability to analyze and act on performance insights using HubSpot’s reporting tools.
• Solid project management skills to organize tasks and meet deadlines.
• Bonus: experience in social media management across LinkedIn and Meta.

Attributes

• Proactive and self-motivated with an ownership mindset.
• Highly organized, detail-oriented, and execution-focused.
• Strong communicator, able to present insights clearly to leadership.
• Creative thinker who contributes to campaign ideas and strategy.
• Comfortable balancing strategic planning with hands-on implementation.

What Success Looks Like:

• HubSpot is fully optimized, driving a steady pipeline of qualified leads.
• Marketing campaigns are consistently measured, tracked, and improved.
• Smooth collaboration across internal teams and external contributors.
• Clear, data-driven reporting that supports business development success.

Opportunity:

This is an exciting chance to own HubSpot as the central marketing engine of a growing, AI-driven company. If you’re passionate about optimizing CRM systems, driving growth through automation, and making a measurable impact, this role offers an opportunity to shape marketing success while growing in a dynamic, innovative environment.

Application Process:

To be considered for this role these steps need to be followed:

• Fill in the application form
• Record a video showcasing your skill sets