Influencer Marketing Manager

Role Overview

Paired is a global recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located. Our client is a growing U.S.-based health and wellness supplements brand focused on building its presence through creator-led marketing and user-generated content (UGC).

What You Will Do

Source and identify relevant creators and UGC creators within the health, wellness, fitness, supplements, and lifestyle space. Conduct creator outreach across email, Instagram, TikTok, and other relevant channels to build a strong creator pipeline.

Why It Might Be a Fit

5+ years of experience in influencer marketing, creator partnerships, UGC, affiliate marketing, or a closely related field. Proven experience sourcing and conducting outreach to creators and influencers, preferably at scale. Experience managing creators throughout the full partnership lifecycle, from outreach and onboarding through content delivery and performance tracking.

Requirements

• 5+ years of experience in influencer marketing, creator partnerships, UGC, affiliate marketing, or a closely related field.
• Proven experience sourcing and conducting outreach to creators and influencers, preferably at scale.
• Experience managing creators throughout the full partnership lifecycle, from outreach and onboarding through content delivery and performance tracking.
• Previous experience working with health, wellness, supplements, fitness, beauty, or other DTC consumer brands is strongly preferred.
• Experience with UGC creator campaigns and understanding of what makes creator content effective for paid and organic social.
• Experience building or managing an affiliate creator network is a strong plus.
• Strong communication, relationship management, negotiation, and organizational skills.
• Comfortable working independently in a remote environment and managing multiple creator relationships simultaneously.
• Strong understanding of platforms such as Instagram, TikTok, YouTube, and relevant creator/affiliate ecosystems.