Influencer Marketing Manager

Role Overview

The Influencer Marketing Manager will build and manage a network of creators, develop creator partnerships, and grow affiliate-driven content and sales for a U.S.-based health and wellness supplements brand.

What You Will Do

Key responsibilities include sourcing creators, conducting outreach, managing creator relationships, developing and managing creator gifting and UGC campaigns, and tracking performance.

Why It Might Be a Fit

The ideal candidate will have 5+ years of experience in influencer marketing, creator partnerships, UGC, affiliate marketing, or a closely related field, with a strong understanding of platforms such as Instagram, TikTok, and YouTube.

Requirements

• 5+ years of experience in influencer marketing, creator partnerships, UGC, affiliate marketing, or a closely related field
• Proven experience sourcing and conducting outreach to creators and influencers
• Experience managing creators throughout the full partnership lifecycle
• Previous experience working with health, wellness, supplements, fitness, beauty, or other DTC consumer brands is strongly preferred
• Experience with UGC creator campaigns and understanding of what makes creator content effective for paid and organic social
• Experience building or managing an affiliate creator network is a strong plus
• Strong communication, relationship management, negotiation, and organizational skills
• Comfortable working independently in a remote environment and managing multiple creator relationships simultaneously
• Strong understanding of platforms such as Instagram, TikTok, YouTube, and relevant creator/affiliate ecosystems

Benefits

• Competitive USD salary based on experience
• Fully remote position
• Opportunity to work directly with a growing U.S.-based health and wellness brand