Lifecycle Marketing Manager

Lifecycle Marketing Manager for a company that creates nutrient-dense foods and regeneratively raised meats. Responsible for developing and implementing retention-focused lifecycle strategies and campaigns, including email marketing, to improve repeat purchase rate, reduce churn, and grow customer lifetime value.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, or a related field.
• 6-8+ years of experience in email marketing, with significant lifecycle and retention marketing experience for DTC ecommerce brands in the CPG and/or health and wellness space.
• Expert-level proficiency in Klaviyo, including advanced segmentation, automation, personalization, and deliverability best practices.
• Strong analytical skills with experience interpreting lifecycle and email performance metrics, using customer behavior data to identify opportunities, and designing and analyzing A/B tests to inform optimization strategies.
• Exceptional attention to detail and strong project management skills, with the ability to manage multiple priorities, maintain accuracy, and consistently deliver high-quality work on time.
• Strong verbal and written communication skills, with the ability to clearly explain performance insights, technical considerations, and strategic recommendations to non-technical stakeholders.

Benefits

• Medical, dental, and vision coverage with 100% employer-paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost
• Generous Paid time off to support balance and rest
• Paid sick time for when you need it
• Six (6) paid holidays each year
• Paid parental leave for growing families
• 100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance
• 401(k) with up to a 4% company match after one year of service
• Monthly product stipend or access to perfectly imperfect damaged product so you can enjoy the nutrient-dense foods you help bring to others