We are seeking an Analyst, Marketing Analytics to join our team at Paramount. The role will primarily support media mix modeling and media optimization efforts across paid acquisition channels. The ideal candidate will possess proficient communication skills, an inquisitive mindset, attention to detail, and a passion for leveraging AI and advanced analytics to drive marketing performance.
Requirements
- BA/BS; 2+ years experience in digital marketing analytics, performance marketing, web analytics, or online media industry
- Proficient in SQL with a solid comprehension of data infrastructure; experience extracting, cleaning, and transforming data within databases
- Experience or coursework in media measurement including web, native app, and video measurement technologies
- Experience working with analytical tools and languages supporting data analysis, reporting, and visualization (Excel, Tableau, Python, R, Google Collaborative Apps)
- Foundational knowledge of predictive modeling concepts (propensity modeling, classification, regression, experimentation design)
- Strong attention to detail and commitment to data accuracy
Benefits
- Medical
- Dental
- Vision
- 401(k) plan
- Life insurance coverage
- Disability benefits
- Tuition assistance program
- PTO
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