Role Overview
Demand Generation Manager will build scalable marketing programs to generate qualified B2B pipeline and revenue opportunities. This role sits directly between marketing and sales, with ownership across multi-channel campaigns, lead nurturing, lifecycle marketing, paid acquisition, and pipeline performance.
What You Will Do
Build and execute multi-channel demand generation campaigns, manage campaigns across email marketing, content, webinars, paid acquisition, and account-based marketing. Develop lead scoring and qualification frameworks, track and improve MQL → SQL → Opportunity conversion.
Why It Might Be a Fit
The ideal candidate has 4+ years of B2B marketing or demand generation experience, proven experience generating measurable sales pipeline, and strong understanding of B2B sales and marketing funnels.
Requirements
- 4+ years of B2B marketing or demand generation experience
- Proven experience generating measurable sales pipeline
- Strong understanding of B2B sales and marketing funnels
- Experience with HubSpot, Salesforce, Marketo, or similar platforms
- Experience building multi-channel demand generation campaigns
- Strong knowledge of lead nurturing, scoring, and qualification
- Strong analytical and campaign management skills
- Comfortable measuring campaign ROI and pipeline contribution
- Ability to collaborate closely with sales leadership
- Strong written and verbal English communication
Benefits
- Dental insurance
- Vision insurance
- Health insurance
- Paid time off
- Retirement plan
- Learning budget
- Parental leave
- Wellness program
- Visa sponsorship
- Relocation assistance
To apply for this job please visit jobs.workable.com.
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