Role Overview
Build scalable marketing programs that generate qualified B2B pipeline and revenue opportunities, sitting directly between marketing and sales.
What You Will Do
Build and execute multi-channel demand generation campaigns, manage lead nurture and lifecycle programs, and analyze pipeline contribution and campaign ROI.
Why It Might Be a Fit
Growth in qualified marketing-generated pipeline, higher MQL-to-SQL and SQL-to-opportunity conversion, strong campaign ROI and pipeline contribution, and effective lead nurturing and lifecycle programs.
Requirements
- 4+ years of B2B marketing or demand generation experience
- Proven experience generating measurable sales pipeline
- Strong understanding of B2B sales and marketing funnels
- Experience with HubSpot, Salesforce, Marketo, or similar platforms
- Experience building multi-channel demand generation campaigns
- Strong knowledge of lead nurturing, scoring, and qualification
- Strong analytical and campaign management skills
- Comfortable measuring campaign ROI and pipeline contribution
- Ability to collaborate closely with sales leadership
- Strong written and verbal English communication
Benefits
- Dental insurance
- Vision insurance
- Health insurance
- 401(k) or retirement plan
- Paid time off (vacation, sick leave)
- Flexible work hours
- Remote work options
To apply for this job please visit jobs.workable.com.
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