Role Overview
The Demand Generation Manager will build scalable marketing programs that generate qualified B2B pipeline and revenue opportunities, working directly between marketing and sales to own multi-channel campaigns, lead nurturing, and pipeline performance.
What You Will Do
The role involves building and executing multi-channel demand generation campaigns, managing campaigns across email marketing, content, webinars, paid acquisition, and account-based marketing, and tracking and improving MQL → SQL → Opportunity conversion.
Why It Might Be a Fit
The ideal candidate will have 4+ years of B2B marketing or demand generation experience, a proven track record of generating measurable sales pipeline, and strong analytical and campaign management skills.
Requirements
- 4+ years of B2B marketing or demand generation experience
- Proven experience generating measurable sales pipeline
- Strong understanding of B2B sales and marketing funnels
- Experience with HubSpot, Salesforce, Marketo, or similar platforms
- Experience building multi-channel demand generation campaigns
- Strong knowledge of lead nurturing, scoring, and qualification
- Strong analytical and campaign management skills
- Comfortable measuring campaign ROI and pipeline contribution
- Ability to collaborate closely with sales leadership
- Strong written and verbal English communication
To apply for this job please visit jobs.workable.com.
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