Digital Marketing Manager

Digital Marketing Manager sought to lead and scale the company’s marketing strategy across all channels, blending strategic vision with hands-on execution. The role requires a growth-minded marketer with expertise in B2B marketing trends, tools, and strategies.

Requirements

• Develop and execute a holistic B2B marketing strategy that drives both growth and brand awareness.
• Lead and optimize multi-channel campaigns across paid media, SEO, social media, email marketing, outbound, and partnerships.
• Manage budgets and allocate spend effectively across channels to ensure maximum ROI.
• Track, analyze, and report on marketing performance metrics, including traffic, lead quality, CAC, and ROI.
• Present performance updates and actionable recommendations to leadership on a regular basis.
• Collaborate with content, design, and technical teams to ensure cohesive execution across touchpoints.
• Build, manage, and mentor a high-performing marketing team (in-house or external resources as needed).
• Partner closely with leadership and sales teams to align marketing strategies with revenue goals.
• Develop and schedule new campaigns across paid and organic channels.
• Monitor lead flow and pipeline data to ensure consistent results.
• Brainstorm and test new acquisition ideas to improve performance.