Email Marketing Specialist

Email Marketing Specialist to plan, build, and optimize email campaigns that drive engagement, nurture leads, and increase conversions.

Requirements

• Build and launch campaigns in platforms like HubSpot, Klaviyo, Marketo, Mailchimp, or ActiveCampaign.
• Write subject lines, body copy, and CTAs tailored to audience segments.
• Design responsive templates that align with brand guidelines (HTML/CSS edits when necessary).
• Maintain databases of 20k–200k+ contacts.
• Segment audiences by persona, lifecycle stage, engagement level, and geography.
• Clean lists regularly (remove hard bounces, spam traps, inactive users).
• Build drip sequences, abandoned cart flows, and behavioral triggers.
• Test workflow logic to ensure automated campaigns run correctly.
• Monitor inbox placement and sender reputation using tools like Litmus, GlockApps, or Postmark.
• Manage domain health, DNS/SPF/DKIM settings, and suppression lists.
• Ensure campaigns comply with CAN-SPAM, GDPR, and CCPA.
• Run A/B tests on subject lines, copy, CTAs, and send times.
• Analyze metrics (open rate, CTR, conversion, unsubscribe).
• Iterate campaigns based on data insights.
• Build weekly/monthly dashboards with campaign performance.
• Track revenue attribution by integrating ESP data with Google Analytics, Looker, or CRM dashboards.
• Present findings and recommendations to sales/marketing leadership.

Tagged as: Google Analytics, HubSpot, Looker, Marketo