Senior Lifecycle Marketing Manager

We are seeking a Senior Lifecycle Marketing Manager to lead lifecycle marketing strategy and tactics for activating the “marketing managed” segment of customers globally.

Requirements

• 5+ years of experience in managing lifecycle, cross-sell and up-sell programs.
• Strong growth mindset with a focus on actionable strategies at scale
• Ability to both think strategically and execute tactically, with excellent communication and leadership skills.
• Proven track record in delivering long-term customer engagement and lifetime profit growth.
• Strong background in customer conversion, retention and win-back strategies.
• Deep understanding of segmentation and customer lifecycle.
• Expert knowledge working with CRM platforms (eg. Salesforce, Hubspot, etc), marketing automation software (eg Marketo, Pardot, etc) and lifecycle communication platforms (eg Segment, Braze, etc).
• Strong data-driven mentality with the ability to interpret data and identify actionable insights to inform engagement strategies.
• Hands-on marketer with experience juggling multiple projects and working cross-functionally in a fast-paced cross-functional environment with a great attention to detail.
• Thrives in a fast-paced environment with strong bias for action.
• Strong analytical skills to make data-driven decisions for commercial and operational performance.

Benefits

• Committed to providing a diverse and inclusive workplace
• Equal opportunity employer
• Accommodation for individuals with disabilities