Web Marketing Lead

We believe that the way people interact with their finances will drastically improve in the next few years. We’re dedicated to empowering this transformation by building the tools and experiences that thousands of developers use to create their own products. Plaid powers the tools millions of people rely on to live a healthier financial life.

Requirements

• Own plaid.com as a Growth and Revenue Engine
• Define the growth strategy and roadmap for plaid.com
• Be directly accountable for website-sourced pipeline, conversion, and key revenue metrics
• Optimize performance across key surfaces including homepage, product pages, docs entry points, campaign landing pages including event registration, and our blog
• Act as the internal expert on web performance, user journeys, and competitive benchmarks
• Lead and Scale a High-Performing Team
• Build, manage, and develop a world-class web marketing team across strategy, operations, SEO/AEO, content management, and experimentation
• Foster a culture of ownership, velocity, and continuous learning
• Establish clear goals, processes, and operating rhythms to drive impact
• Drive Experimentation and Continuous Optimization
• Build and scale a rigorous experimentation program to improve conversion, activation, and self-serve growth
• Lead development of hypotheses, testing strategies, and measurement frameworks
• Drive operational excellence through scalable systems
• Improve End-to-End User Journeys
• Shape the full web experience from first visit through signup, demo request, or sales engagement
• Optimize for both developer audiences and business buyers
• Use user research, behavioral analytics, and market insights to inform messaging, information architecture, and UX across the site
• Identify and remove friction across acquisition, education, and conversion flows
• Own and develop central web narrative strategy
• Develop a centralized approach to storytelling through our website
• Partner with Product Marketing to translate product strategy and positioning into clear, high-impact web experiences
• Drive Technical Excellence
• Own the web tech stack (CMS, tag management, analytics instrumentation)
• Ensure SEO/AEO best practices are built into every web initiative

Benefits

• $178,800 – $241,200 a year
• Equal Opportunity Employer
• Diversity at our company
• Reasonable accommodations for candidates with disabilities