Senior Performance Marketing Manager | Paid Search (f/m/d)

At Plancraft, we’re on a mission to empower the builders and makers of tomorrow by providing a practical SaaS solution that works the way they do: fast, efficient, and without unnecessary administrative overhead. We’re scaling across Europe to turn individual, scattered businesses into connected and successful communities.

Requirements

• 4+ years of experience in paid search or performance marketing roles with clear ownership of results
• Deep expertise in paid search platforms, especially Google Ads (Search, YouTube, Demand Gen, Performance Max) and Microsoft Ads
• Strong hands-on experience managing and scaling paid search campaigns in B2B lead generation environments
• Advanced knowledge of keyword strategy, search intent, query mining, and auction dynamics
• Proven experience optimizing toward CAC, CAC:LTV, and downstream funnel metrics (MQL to revenue)
• Strong understanding of bidding strategies, budget allocation, and performance levers
• Experience with structured experimentation across ads, landing pages, and targeting strategies
• Solid expertise in tracking and measurement (GA4, GTM), including debugging and improving setups independently
• Strong analytical skills with the ability to translate complex data into clear actions
• Experience leveraging automation, scripts, or platform features to improve performance
• Strong communication skills in English (C1/C2)

Benefits

• 30 vacation days per year (based on a 5-day week)
• Dec 24th off
• Subsidized Urban Sports Club membership
• Internal sport meetups
• Lease a ‘JobRad’ (Bike) and get a subsidized ‘Deutschlandticket’ or ‘BahnCard’ for public transport