Demand Generation Associate

PlayPlay is an intuitive video creation platform with AI capabilities designed for busy marketing and communications teams to create engaging on-brand videos. PlayPlay empowers them to save time and scale video production to meet their communication objectives.

Since 2017, PlayPlay has been growing exponentially:

• Fortune 500 companies, CVS, Google, Novo Nordisk, L’Oréal and more!
• 230+ employees in Paris, New York and Berlin;
• $65M raised (series A and B);
• Member of the French Tech 120 and recently ranked #26 in the Top100 rising B2B Scale-up in Europe by Sifted!

PlayPlay is the company for you if you want to:

• Join a hyper-growth scale-up that allows you to invest in multiple projects and benefit from rapid evolution opportunities 🌱
• Work on a product loved by our customers (68+ NPS) and in constant improvement 🚀
• Learn from great colleagues in a positive work environment that thrives on ambition, drive, humility, transparency, and teamwork (our 4.3/5 rating on Glassdoor is proof of that!) 🤗
• Enjoy activities organized by the Happiness team (Music Quizzes, concerts, seminars, etc.) 🎉
• Work in a hybrid model remote/office and have additional four weeks of full-remote per year (overseas is allowed in any country with a time difference of 3 hours or less) 🖥
• We are backed by investors such as Insight Partners (HubSpot, Twitter), Balderton (Revolut, Aircall) and Point9 (Loom, Zendesk) who are helping us become the global leader in video creation. And to achieve this, we’re looking for the best talent in the market!

JOIN OUR TEAM 👋

We’re looking for a Demand Generation Associate to join our NYC team and drive multi-channel campaign planning and execution, fueling revenue growth in North America. The ideal candidate is analytical — with experience using data to optimize lead-to-revenue processes and inform business decisions—as well as creative.

You will be a key member of the US Marketing team, reporting directly to the US Head of Marketing. In this role, you will work closely with the Senior Growth Marketing Manager in the US and collaborate extensively with the Global Marketing team based in Paris.

If you’re passionate about designing and implementing impactful marketing campaigns, leveraging the latest MarTech and industry trends, and thrive in a fast-paced SaaS environment, this role will be a perfect fit for you!

MISSIONS 💪

Campaign Planning & Execution (70%)

• Develop and execute paid digital campaigns across LinkedIn and Google, from campaign ideation and creative brief development to execution and monitoring.
• Drive high-impact partnerships: Plan, execute, and optimize sponsored webinars and strategic partnerships that align with our marketing objectives.
• Develop targeted lead nurturing programs: Create and optimize automated email nurture campaigns to boost engagement and accelerate MQL conversions.
• Streamline lead handoffs: Ensure seamless lead transitions for dedicated campaigns by managing assignment workflows and collaborating with sales teams for effective follow-up.

MarketingOps and Data Analysis (30%)

• Improve CRM efficiency: Collaborate with the global MarOps team to improve CRM workflows, refine lead routing and tracking systems, ensure data accuracy, and optimize lead scoring models for better sales and marketing alignment.
• Leverage data-driven insights: Develop and maintain reports and dashboards that provide actionable insights on marketing performance, campaign effectiveness, and sales alignment, enabling data-driven decision-making.
• Refine audience segmentation strategies to improve targeting effectiveness across campaigns.

REQUIREMENTS 🎯

• At least 3 years of successful marketing experience in Demand Generation or Paid Acquisition, preferably within a fast-growing B2B SaaS company.
• Experience with Paid Social (LinkedIn) and SEA ads (Google) is required.
• Proficiency in HubSpot is required; experience with Salesforce is preferred but not mandatory.
• Excellent communication, collaboration, and project management skills.
• Experience in B2B environments where marketing supports outbound and sales efforts is a strong plus.

ABOUT YOU ❤️

• Highly organized and capable of juggling multiple projects autonomously.
• Passionate about marketing with a strong understanding of the demand generation funnel.
• Entrepreneurial at heart—you’re not afraid to test new ideas and embrace learning from mistakes. You have a positive “can do” and solutions-oriented attitude.
• Tech-savvy and analytically driven.
• Strong communicator who can effectively collaborate with global and/or cross-functional teams and adapt to different stakeholder needs.

WHAT WE OFFER 🚀

• An exciting chance to join a fast-growing scale-up and benefit from rapid evolution opportunities!
• A cool office in the heart of Manhattan (Flatiron)
• Competitive salary + bonus scaled to your experience.
• 25 days of PTO + 5 sick days
• 401k plan with 3% matching
• Commuter benefits
• Medical, Vision and Dental Insurance Plans (covered 100% for you and 50% for dependents).
• The estimated salary range is $100k. Compensation decisions within the range are dependent on the facts and circumstances of each case, including but not limited to the individual’s skills, experience, and qualifications.

OUR VALUES 🤩

• Creative: We don’t do things the same way as others and we like that. It’s that madness that gives everyone the freedom to innovate and follow through with their ideas.
• User-first: Our customers are at the ❤️ of everything we do because a product is nothing without its users and it is with its users that a product grows.
• United: What motivates us is to succeed together. We are specialists in cross-team projects: it is by sharing our expertise and supporting each other that we achieve our goals.
• Ambitious: We are not afraid to move fast and take risks. If plan A doesn’t work, there are still all the letters in the alphabet. We learn from our experiences and adapt.
• Committed: We take ownership of our projects, with responsibility. We are demanding of others but above all, we give our best.

DIVERSITY & INCLUSION 🌏

At PlayPlay, we’re committed to fostering an environment where diversity and inclusion are at the heart of our values. Our goal is to attract and build a diverse, equal and inclusive team, where everyone feels welcome.

As an equal opportunities employer we make sure the application process and our workplace is for everyone.

Tagged as: Campaign Management, Data & Insights, Lead Nurturing, Segmentation Strategy