Digital Marketing Strategy Lead

We are seeking an experienced digital credit card marketer to design and deliver high-impact, omni-channel marketing strategies for PNC’s Marketing organization. As a Digital Marketing Strategy Lead, you will be based in a PNC Marketing Hub location and will be responsible for leading the execution of integrated, multi-channel strategic marketing plans for one or more products/initiatives/channels. You will also contribute to thought leadership and build consensus among partners.

Requirements

• Design & deploy omni-channel customer acquisitions journeys
• Email Campaign Strategy & Execution
• Design and implement always-on A/B testing
• Define KPIs for success for program and individual test campaigns
• Use data to continually optimize performance

Benefits

• Medical/prescription drug coverage
• Dental and vision options
• Employee and spouse/child life insurance
• Short and long-term disability protection
• 401(k) with PNC match
• Pension and stock purchase plans
• Dependent care reimbursement account
• Back-up child/elder care
• Adoption, surrogacy, and doula reimbursement
• Educational assistance
• Wellness program with financial incentives