Integrated Marketing Lead – Deposit Growth Marketing

Integrated Marketing Lead – Deposit Growth Marketing role at PNC, responsible for translating business goals into integrated marketing strategies and executing campaigns to maximize deposit growth and ROI.

Requirements

• Translate business objectives into integrated marketing strategies
• Define campaign-level audience strategy
• Build omni-channel campaign strategies across direct mail and digital channels
• Lead and prioritize test-and-learn initiatives
• Partner with Marketing Analytics to define KPIs and build-out reporting and measurement frameworks
• Present campaign outcomes and actionable recommendations to internal stakeholders

Benefits

• Medical/prescription drug coverage
• Dental and vision options
• Employee and spouse/child life insurance
• Short and long-term disability protection
• 401(k) with PNC match, pension and stock purchase plans
• Dependent care reimbursement account
• Back-up child/elder care
• Adoption, surrogacy, and doula reimbursement
• Educational assistance
• Wellness program with financial incentives
• Maternity and/or parental leave
• 11 paid holidays each year
• 9 occasional absence days each year
• 15 to 25 vacation days each year
• Years of service