We’re looking for a dynamic and data-driven leader to join our Product Go-To-Market (GTM) team, to act as a strategic thought partner who influences how we launch with impact and how our GTM across channels continues to evolve.

This person will develop and lead Experimentation across Product GTM, with a strong focus on Communications and supporting self-serve experimentation over time.

Responsibilities:

Design and operate a program to systematically hypothesize, test and learn across launches and lifecycle marketing motions in partnership with cross-functional stakeholders such as Brand, Content, Product Marketing, Product, Data Science, Research, Integrated Marketing and Experimentation Platform teams.
Conduct rigorous forensic assessments of launches and other product GTM and marketing campaigns looking to understand what’s working and what’s not in terms of customer behavior and contribute to a learning roadmap based on those insights.
Lead GTM A/B testing strategy across our paid and owned channels incl. email, in-product, help center, support, and lifecycle marketing programs by developing a scalable experiment roadmap to inform best practices as well as prioritize messaging, targeting, and creative optimization.
Support self-serve experimentation across Product GTM by influencing what to test, reviewing top-tier experiment design, analyzing the output, and synthesizing/improving institutional strategic learnings.
Serve as a thought partner and performance marketing expert in both campaign planning and experimentation to unlock new growth and performance strategies for our GTM teams across self-serve and sales-assisted plans.
Balance long-term experimentation investments with short-term business needs.

Qualifications:

8+ years of relevant experience in a marketing growth, product growth, or experimentation role.
Strong success record launching, running, and improving experiment programs over time and deploying learnings to achieve business objectives including revenue growth, channel performance, and user conversion and engagement.
Comfortable partnering with technical and creative teams and building support across a wide range of partners.
Strong analytical skills including the ability to synthesize data and make recommendations and strategic calls based on imperfect data from multiple sources.
Excellent communicator; a writer and storyteller, with top-tier writing and presentation skills that can flex across levels of the organization including communicating out to senior leadership.
Thrives in a performance-oriented culture, operating with urgency, and setting high personal performance bars.

To apply for this job please visit www.linkedin.com.